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The PPC industry is noticing that in some examples Google is cutting off the headlines and descriptions of the Google Ads text in the mobile and desktop search results. Andrea Cruz posted some examples on Twitter, I was also able to replicate on some mobile examples.

Here is an example of Google cutting off the ad descriptions at the end.

Here are some desktop examples:

I am not sure if this is a bug or a feature but I don’t think Google normally cuts off ad text like this. 🙂

Forum discussion at Twitter.

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