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The PPC industry is noticing that in some examples Google is cutting off the headlines and descriptions of the Google Ads text in the mobile and desktop search results. Andrea Cruz posted some examples on Twitter, I was also able to replicate on some mobile examples.
Here is an example of Google cutting off the ad descriptions at the end.
Here are some desktop examples:
I noticed today that Google is cutting off ad headlines or descriptions in positions 3 or 4, a few screenshots attached, is this new? #ppcchat @GinnyMarvin I don’t see this happening on branded terms though pic.twitter.com/wEkIcvzEcv
— Andrea Cruz (@andreacruz92) August 15, 2019
I am not sure if this is a bug or a feature but I don’t think Google normally cuts off ad text like this. 🙂
Forum discussion at Twitter.