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As you may know, Google was in a hearing this week in congress around antitrust issues, so was Apple, Facebook and Amazon.
Well, Congressman David N. Cicilline questioned Google on the Google’s mission on getting people to go off of the search results page and on to a different site as quickly as possible. He then referenced a study Rand Fishkin published on SparkToro named As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start. This study basically shows that Google sends a surprisingly low percentage of clicks out of its search results pages to non-Google properties. Read that study.
Here is a video of one of the snippets where Rand’s study was mentioned, it was mentioned actually numerous times in the hearing:
— Luther Lowe (@lutherlowe) July 17, 2019
— Luther Lowe (@lutherlowe) July 18, 2019
Here is the full hearing if you want to listen to it all:
— David Cicilline (@davidcicilline) July 16, 2019
Forum discussion at Twitter.