China continues to be a leader of smartphone adaptation. By 2018, there were 1.28 billion mobile internet users. In total, this makes up 71.6 percent of total mobile users worldwide.
China is also the largest mobile gaming market in the world – producing 35% of all gaming revenue.
Most app publishers located outside of China won’t have the knowledge or available resources to overcome the barriers and make an entry on their own.
NativeX, a mobile user acquisition company based out of San Francisco, is a certified official partner with many of the most important media channels such as Bytedance, Tencent and Alibaba. Because of this, their team of top media marketing experts allows you to reach your target audience at scale.
To create a fully transparent top media marketing process, they have introduced the industry-first China top media marketing platform. By integrating data across multiple media channels, you can easily access your campaigns performance in real-time, which leads to efficient optimization.
The Chinese Android ecosystem is one of the most complex in the world. NativeX’s Android ecosystem management platform provides a virtual assistant from pre-launch through post-launch – assisting in optimization from many different angles.
NativeX also has an in-house team for tackling documentation rarely experienced in the US or European markets.
One interesting and worthwhile piece of information to note is that ad creatives perform differently across geographic locations, China being no exception. For example, Chinese users tend to convert through full-page takeover interstitial ads at the opening of an app than any other format. This, on top of localization and culturally relevant creatives, plays a large factor in the success of conversion.
XploreChina by NativeX was designed to provide western app publishers and advertisers with the insights and expertise to excel in the Chinese mobile app landscape. Join NativeX alongside industry leaders Tencent, Adjust & Apalon in New York and San Francisco as we discuss the Chinese mobile market. Learn about the advantages & challenges Western publishers and advertisers encounter upon entering China.
Date: July 17, 2019
Time: 2:00pm – 6:15pm
Venue: Subculture, New York, USA
Date: July 31, 2019
Time: 2:00pm – 6:15pm
Venue: Alloy Collective, San Francisco, USA
To learn more about NativeX and how they can help with mobile user acquisition, localization and more please check out their website www.nativex.com
About the Author
Kevin Ford is currently spearheading marketing efforts for NativeX in both North America and LATAM. Prior to NativeX, Kevin was also a Marketing Manager in San Francisco & Chinese-based technology & publishing companies.