Back in March, Google launched the Google Ads API into a production environment. But yesterday, Google decided to pull it back and move it back into a beta state. Why? Google said because of the performance issues.
I mean, who does that – moves something from beta into production and then a few months later move it back into beta? I never heard of that, have you?
Your feedback about the performance of our products is very important to us. After launching the Google Ads API in March, we’ve heard feedback about slow response times compared to the AdWords API. After in-depth analysis, we’ve determined that the overall performance of the Google Ads API is not ready for production usage.
We take performance very seriously, and this is our highest priority to address. In the meantime, we’re reverting Google Ads API back to beta status and recommend production systems to use AdWords API for the best experience.
Michael Hart, the Director of Research Engineering at Bustle said on Twitter:
Huh, can’t think of another API that’s done this – revert from GA back to Beta – but if anyone’s gonna do it, I guess it’s the Googs! https://t.co/aLvwnSBPFi Weird that they can’t just… you know… improve its performance 🤔
— Michael Hart (@hichaelmart) July 2, 2019
Forum discussion at Twitter.