SEATTLE — Felicia DelVecchio, director of digital media at DAC Group, and Andrew Cooper, associate director of e-commerce at agency Metric Theory, were named Search Marketers of the Year at the 2019 Search Land Awards on Tuesday at the SMX Advanced conference.

DelVecchio and Cooper were just two of the winners named across more than a dozen categories in the annual awards program.

Cooper’s employer, Metric Theory, also won the agency of the year award in the category of SEM, while Wolfgang Digital won agency of the year in the SEO category.

And in the in-house team category, the search team at mobile provider Sprint won in the SEM category, while the team at HomeToGo, a vacation home rental company, won in the SEO category.

In addition to handing out trophies for 17 categories tied to either search marketing initiatives, teams or personalities, Search Engine Land also gave its longtime contributing editors Barry Schwartz and Greg Sterling Outstanding Community Service Awards for their years-long commitment to educating and supporting the search community.

Here is the full list of winners:

Best B2B Search Marketing Initiative – SEM
AIS Media, Inc.

Best B2B Search Marketing Initiative – SEO
Merkle for Samsung

Best Overall SEM Initiative – Enterprise
Media Experts for MINI

Best Overall SEO Initiative – Enterprise
Wolfgang Digital for DMI

Best Local Search Marketing Initiative – SEM
Rise Interactive for Stanley Steemer

Best Local Search Marketing Initiative – SEO
Wpromote for InterDent

Best Retail Search Marketing Initiative – SEM
Crealytics for Lands’ End

Best Retail Search Marketing Initiative – SEO
Gen3 Marketing for brainMD

Best Overall SEO Initiative – Small Business
TopHatRank for WineOnSale.com

Best Overall SEM Initiative – Small Business
DAGMAR for Inman-Murphy

Best Integration Of Search Into Cross-Channel Marketing Campaign
MilliporeSigma for Sigma-Aldrich

Outstanding Community Service Awards
Search Engine Land Contributing Editors Barry Schwartz and Greg Sterling

In-House Team Of The Year – SEM
Sprint

In-House Team Of The Year – SEO
HomeToGo

Agency Of The Year – SEM
Metric Theory

Agency Of The Year – SEO
Wolfgang Digital

Search Marketer Of The Year – Female
Felicia DelVecchio

Search Marketer Of The Year – Male
Andrew Cooper


About The Author

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.

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