Google sent out an email to AdSense publishers, including myself, yesterday, announcing big changes coming to Google AdSense over the coming weeks. They include six changes including removing Text ads only ads, going responsive for all ad sizes, changing ad styles and so much more.

Here is the email, you can see the full email with all the details by clicking here or on the image below:

Google is doing away with text only ads, which is how Google AdSense launched – to show only text ads on the web and change how banner ads work on the web. Well, that is changing and now Google is ditching all of those text ad formats.

Google wrote “We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market. As a result, the “Text ads only” and “Display ads only” ad units in your account have been renamed to “Display ads” and from early 2019 will be updated to serve all ad types.”

A WebmasterWorld thread has publishers who are not too happy about this. Here are the changes:

  • Ad sizes

    We’ve made it easier to create and manage ad units. All ad units will be created Responsive by default to adjust to different screen sizes on mobile and desktop for increased performance and flexibility. If you do need further customization, you’ll still be able to create custom sized ad units.
  • Ad types

    We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market. As a result, the “Text ads only” and “Display ads only” ad units in your account have been renamed to “Display ads” and from early 2019 will be updated to serve all ad types.
  • Text ad styles

    We’re deprecating text ad styles for “Text & display ads” ad units. From now on, you won’t be able to create ad styles for your new ad units. Your new ad units will have Google-optimized text ad styling. As this feature is being deprecated, your existing ad styles will also be optimized by Google in the following months. For customization and improved user experience, you can use native ads on your site.
  • Simplifying “If no ads available”

    We’re continuously working to increase the quality and safety of our ad network and reduce the number of malicious ads that enter the AdSense network. As a result, we’re removing the “If no ads available” option and we’ll be defaulting to collapsing the ad space or showing a blank space instead. If your current setting is a color or another URL, it will be updated in the near future your current settings will stop serving in the near future.
  • Experiments

    As a result of the above changes, we’re also removing obsolete ad unit setting experiments. Any active ad unit experiments will stop in the following weeks. In conjunction with this, we are removing the experiments report from the Reports tab. For remaining experiment types, aggregate metrics will still be available in the experiment details page.
  • Synchronous code

    Changing your ad code type to synchronous in your AdSense account won’t be available anymore. If you do need synchronous ad code, you can still manually update your ad code using this guide.

Forum discussion at WebmasterWorld.

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