Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform’s offerings.

As the company states in its announcement:

“… it’s no longer just reaching more people that matters to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place. More meaningful, more timely, and more valuable — this is how we see advertising evolving.”

The change begins now:

  • BingAds.com is now MicrosoftAdvertising.com
  • Bing Ads Partner Program is now the Microsoft Advertising Partner Program
  • Over the coming months, all experiences and materials will be updated to reflect Microsoft Advertising

Bing highlights some of the milestones reached by Bing Ads over the past 10 years:

  • Half a million advertisers
  • Access to more than half a billion consumers
  • The exclusive provider of search advertising across Verizon Media

Over the next year, Microsoft plans to introduce more advertising products with built-in AI.

Microsoft emphasizes that none of the forthcoming changes to its advertising platform will compromise consumer privacy.

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