I am getting a bit tired of all the rebranding – I mean, not just with Microsoft’s search engine services. Microsoft Search, Live Search, Bing Search. Microsoft adCenter to Bing Ads and now to Microsoft Advertising. Google went from AdWords after 18 years renamed to Google Ads.
Now when you go to https://bingads.microsoft.com/ you are redirected using a 302, temporary redirect to https://ads.microsoft.com/.
Ginny Marvin summed it up well at Search Engine Land:
Bing Ads is now Microsoft Advertising. It’s like back to the future of Microsoft adCenter.
The rebrand reflects broader capabilities, strategic focus on AI, data etc.
Also announced Sponsored Products shopping ads for manufacturers – now in beta https://t.co/L1aAdwwKAi
— Ginny Marvin (@GinnyMarvin) April 29, 2019
Heck, the @BingAds account is dead right now on Twitter:
We’re evolving, too. We’re changing our name from Bing Ads to Microsoft Advertising. It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search, such as the Microsoft Audience Network. You’ll see the change start today as BingAds.com becomes MicrosoftAdvertising.com Opens in new window. Our partner program is evolving too, becoming the Microsoft Advertising Partner Program. Over the coming months, all of our experiences and materials will be updated to reflect Microsoft Advertising.
Forum discussion at Twitter.