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Are you hitting the road to visit your in-laws this holiday season (YAY! so fun)? Or are you taking a well-deserved trip to somewhere sunny and warm? Or are you enjoying a relaxing staycation with a bit of work email and good cheer (or beer)?
No matter what you’re doing, now is the perfect time to catch up on the best marketing podcasts you may have missed this year.
So put on your headphones, tune out your screaming kids or bickering in-laws, and listen to our most popular podcasts of 2018. You can listen online, on Spotify or in iTunes—whatever works for you. Happy Listening and Happy Holidays too!
Top 10 Social Pros Podcasts of 2018
New Strategies for Today’s Social Media Landscape
Hosts Jay Baer and Adam Brown, Executive Strategist at Salesforce, discuss how social media changed in 2017 and reveal predictions for 2018. Did Jay and Adam hit the mark with their predictions?
How To Create Social Content that Stops Thumbs
Dooley Tombras, EVP, The Tombras Group, reveals how raising the standard of creative content will increase sales.
Why You Need 3 Different Instagram Strategies
Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, discusses strategies for the micro-platforms within Instagram.
How To Make Social Videos Worth Watching
George B. Thomas, Hubspot and Inbound Trainer at IMPACT, explains how to make better, more intentional social videos.
How to Turn Your Personal Brand Into a Business
Chris Ducker, founder of Youpreneur, joins the Social Pros Podcast to discuss building a business around your personal brand.
How Foundr Built an Entrepreneurial Empire with Instagram
Nathan Chan, CEO and Publisher of Foundr, joins the Social Pros Podcast to discuss how he built an Instagram following of 500,000 in just under a year.
How to Dominate Facebook Ads Without Being a Spammy Marketer
Amanda Bond, Owner of The Ad Strategist, discusses building audiences, organic posts and Facebook ads.
How Influencer Marketing Powers B2B Social Media
Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, discusses how you can engage with your audience through people they trust and share your products in a personal and meaningful way.
Why Michael Stelzner Says Less Is Now More in Social Media
Michael Stelzner, CEO and Founder of Social Media Examiner, reveals why he shifted SME’s efforts from Facebook to YouTube for their longer video content and how to improve your social media based on meaningful data.
How Hilton’s Social Media Center of Excellence Keeps Guests Coming Back
Sabrina Callahan, Director of Social Media Planning & Integration at Hilton Worldwide, explains how Hilton Worldwide developed a powerful social media center to manage the numerous brands and hundreds of worldwide locations.
Top 10 Content Experience Show Podcasts of 2018
How to Create a Word of Mouth Marketing Strategy
Our very own Jay Baer joins the Content Experience Show to discuss Talk Triggers, word-of-mouth marketing and how you can shape a story for your company that your customers will be excited to take to their friends.
Why Content Experience Is the New Content Marketing
Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO and President of Uberflip, discuss why its time to take content creation to the next level.
How the University of Arizona Uses Audience Segmentation
Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at the University of Arizona, reveals how the University of Arizona optimizes email for communicating with students and why audience segmentation is important when marketing to a wide range of demographics.
How Uberflip Determines Who Owns the Content Experience
Christine Otsuka, Content Marketer at Uberflip, discusses why it is crucial that someone is overseeing the overall content experience for your audience.
Why the Best Content Doesn’t Always Win
Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, discusses the importance of promotion and creating visible content.
Why Chatbots Are the Next Step in Marketing Evolution
Andrew Warner, Founder & Startup CEO at Mixergy, reveals how you can significantly increase engagement by replacing the standard email list with a well-thought-out chatbot.
How to Build Connections Through Comedy in Marketing
Bumper Carroll, VP of Creative at Second City Works, reveals how to connect with your audience through comedy in marketing.
Why Allstate Is Ditching the Viral Unicorn and Embracing the Trusty Workhorse
Melissa Hodai, Digital Content Team Manager for Allstate, discusses how a content strategy that focuses on long-term cultivation instead of immediate viral success has led her team to conversions and industry awards.
How to Avoid Overbuying Business Technology
Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, has three great tips to help your business determine when you should invest in business technology and how to choose what is right for you.
How to Rise Above Expectations with Talk Triggers
Jay Baer and Daniel Lemin, Co-Founder of Selectivor, discuss their book, Talk Triggers, and how you can find something about your business that may be mundane and turn it into an interesting, repeatable experience.
Those podcasts are just a small selection of the fantastic insights our hosts bring you each week. Check out both of our shows, Social Pros & The Content Experience Show, and stay tuned this January for a fantastic new podcast from Jay. I already got a sneak peek—and it’s AWESOME!
P.S. Happy Holidays to All and to All a Good Night!