Google’s John Mueller said it again, do not worry about words or keywords in the URLs. John responded to a recent question on Twitter saying “I wouldn’t worry about keywords or words in a URL. In many cases, URLs aren’t seen by users anyway.”
I wouldn’t worry about keywords or words in a URL. In many cases, URLs aren’t seen by users anyway.
— 🍌 John 🍌 (@JohnMu) December 6, 2018
It references that video from Matt Cutts back in 2009 where it says keywords play a small role in rankings, but really small.
In 2017, John Mueller said keywords in URLs are over rated and that it is a small ranking factor back in 2016.
Forum discussion at Twitter.