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LinkedIn Monday announced a further measurement integration with Google Campaign Manager (formerly DoubleClick Campaign Manager).
The professional network revealed an integration with Google Campaign Manager earlier this year for several ad formats, and it has now been extended to Sponsored Content.
Taylor Greason, who works on product management for LinkedIn, said in a blog post that advertisers will be able to see the performance of their ads in Google Campaign Manager alongside the rest of their paid ad spend, with details on Sponsored Content campaigns including video ads, carousel ads, Lead Gen Forms, text ads and Spotlight Dynamic Ads.
They will also have access to attribution for their LinkedIn ads across all impressions and interactions, cross-device and cross-platform.
Greason wrote that in order to take advantage of the integration, advertisers can create a Sponsored Content campaign as a draft, and then click the Manage Tracking bullseye icon to add Google tracking tags for impressions and clicks, as well as tags for carousel and video campaigns.
The process of adding tracking tags