The 2018-19 National Basketball Association season tips off Tuesday night, and Twitter is aiming to be fans’ social courtside seats.
Real-time game highlights will be available to fans through the season via @NBA.
The social network created hashtag-triggered emojis for the league and all of its teams:
Twitter also shared data on what fans have been talking about since the Golden State Warriors emerged victorious in the NBA Finals in June.
The most-tweeted-about offseason moments were:
- LeBron James signs with the Lakers, July 1, 8:09 p.m. ET, 55,000 tweets per minute
- DeMarcus Cousins signs with the Warriors, July 2, 8:43 p.m., 21,000 tweets per minute
- Lance Stephenson signs with the Lakers, July 1, 10:30 p.m., 12,000 tweets per minute
The most-mentioned NBA players during the offseason were:
- Kawhi Leonard
- Kyrie Irving
- Manu Ginobili
And the most-tweeted-about teams were:
Turner Sports also unveiled its new multipronged campaign for the NBA season, My Moment, My City, featuring posters and mural art by local artists in NBA markets.
The campaign was produced via Twitter’s Niche influencer marketing platform.