India’s #PowerlessQueen campaign nominated in 7 categories

The Powerless Queen campaign created a version of chess with the most powerful piece hobbled to represent women’s restricted potential in India.

Via Akshata Monga on YouTube

The third annual Shorty Social Good Awards, which put a spotlight on recent cause marketing campaigns, today announced the finalists for this year’s awards show, taking place Nov. 15 in New York City.

One campaign that’s positioned to do well in the awards is #PowerlessQueen, nominated in seven categories. The initiative for nonprofit Project Nanhi Kali created a variation on the game of chess, invented in India, to highlight the estimated 20 million girls denied education in India each year.

The Queen is normally the most powerful piece on a chess board, and in this version, players were challenged to play and attempt to win and game with a #PowerlessQueen that couldn’t move.

“It’s apparent from this year’s entries that brands are getting bolder by taking stands on issues, especially in gender equality, race, politics and the environment,” said Gregory Galant, Shorty Awards co-founder and CEO of MuckRack.

“This year, we added 20 new categories, including Video Series and Documentary Short,” he said. “Brands are recognizing the power of video and how it can effectively be used to tell a story. Social Good is more relevant than ever, and consumers continue to respond to authentic brands that have a strong voice.”

There was a tie between Environment and Sustainability and Social Movement Campaign for the category with the most entries. Other popular categories included Gender Equality, Integrated Campaign and Video Series.

Sports, Emergency Relief, and Government and Politics saw a substantial increase in entries this year.

Here are all of the 2018 Shorty Social Good Awards finalists, divided by category:

Best Integrated Campaign

Best Mobile Campaign

Best Multi-Platform Campaign

Best On a Shoestring Campaign

Best Pro Bono Campaign

Best Social Movement Campaign

Best in Animal & Wildlife

Best in Civic Engagement

Best work for Developing Nations

Best in Diversity and Inclusion

Best in Education

Best in Emergency Relief

Best in Environment & Sustainability

Best in Gender Equality

Best in Human Rights

Best in Immigration and Refugees

Best in LGBTQ+

Best in Medical Research

Best in Poverty & Hunger

Best in Public Health

Best in Racial Equality

Best in Social Justice

Best in Veteran & Service Support

Best in Youth & Family

Best in Auto

Best in Business to Business

Best Consumer Brand

Best in Energy

Best in Entertainment

Best in Fashion, Beauty and Luxury

Best in Financial Services

Best in Food and Beverage

Best in Government and Politics

Best in Health and Fitness

Best in Hospitality and Travel

Best in Live Events

Best in News and Media

Best Non-Government Organization

Best in Retail and E-Commerce

Best in Sports

Best in Technology

Best in Television

Best use of a Blog

Best use of Facebook

Best use of Instagram

Best use of Snapchat

Best use of Twitter

Best use of YouTube

Best in Artificial Intelligence

Best use of Call to Action

Best Contest or Promotion

Best Data Visualization

Best use of a Hashtag

Best use of Humor

Best use of Live Streaming Video

Best use of Music & Dance

Best Organic Promotion

Public Service Announcement

Best Real Time Response

Best use of Storytelling

Best use of User Generated Content

Best use of Video

Best Business to Business Partnership

Best Business-NGO Partnership

Best Corporate-Community Partnership

Best Influencer & Celebrity Partnership

Best Media Partnership

Best use of 360 Video

Best use of Augmented Reality

Best use of Comedy

Best Documentary Short

Best Video Series

Best in Virtual Reality

Original Source