Well, first things first. Why is it called influencer marketing? An influencer is an individual or a company/brand that is actively using social media to promote themselves. As a rule, these people, or companies are already famous, as people know of them.
Newly originated brands that are not so popular find such influencers and offer them a cooperation. An influencer will promote the business of new companies just by advising it to his/her subscribers. Moreover, it will not look like an advertisement, while it should be more like a piece of advice.
Of course, it is very important to find an influencer that will be good specifically for your business. For example, a tech blogger cannot promote outfits for athletes, right? So your influencer should be close to the business you do.
Thus, an influencer is closer to the audience you need and he/she can increase the trust towards your product from new buyers. And it will help you cover a larger audience. What’s surprising is this model works and many companies have already gained their popularity due to influencer marketing.
Why you need influencer marketing
A lot of brands cooperate with many celebrities successfully, and it bears fruit. What is the reason for such popularity? Well, people usually trust their idols and famous people. And it is better than a common advertising since influencers just recommend your goods. It shouldn’t be similar to an advertisement.
Well, of course we cannot ignore the fact that your competitors have already started using influencers services. That is why you should elaborate your marketing strategy in advance.
We suggest you study all benefits of cooperating with influencers and why this trend shapes the future.
Influencer marketing really works
There’s nothing stronger in the world of advertising than the right word. According to statistics made by large agencies, more than 90% of customers tend to trust recommendations more than a common ad that we see every day.
Therefore, it is proof to the viability of the influencer marketing trend, and it can be a really good assistant in the promotion of your business.
Social media matters
We bet you saw that today many brands promote their product mostly in social media than on their websites. It is connected with a great popularity of social networks among people.
And it’s true – build a website cannot be enough to make a profit and increase more interest to your product. You should be active in social media as well.
Apart from additional interest to your product, you will increase trust if you will be live and active on social media. People usually find trust in you if you have accounts in a few social networks that are updated every day, and having fresh and relevant information that’s always available.
As a result, influencers can help you make your product popular. Thanks to a large audience in social media, you just need to collaborate with the right influencer.
Customers need it
How were people interested before? What ways did companies undertake to attract more customers? TV, radio, and magazines; all these tools were the main source for product promotion.
With the development of the internet’s network, people have started using it for communication and promotion of their ideas. TV and radio have already become obsolete.
It doesn’t mean that people don’t watch TV, but more so that they don’t have any trust towards it. Of course, it requires expenses to cooperate with influencers, but the gain is worth the pain. The audience in social media is growing and influence marketing has strength behind its benefits.
SEO becomes simpler
As in the case with websites or apps, you need to optimize your search engine to make your software rank 1st in Google search.
Influencer marketing can help you implement this. With the help of influencers, more inbound links and social interest will make your website ranking grow. So it is the basis of SEO.
Tracking comes first
You should always track your marketing campaigns. Otherwise, there is no sense in launching it. Today social networks can provide you with special tools to measure conversion rate and return on investment rates (ROI) easily. There are a few main metrics you should pay attention to, like the number of visits, activity on social media, and social feedbacks.
Successful examples of influencer marketing
Now you should see successful examples of influencer marketing campaigns. Here is a list of a few that will give you more of an understanding of how everything works in that field or another.
Everybody knows this brand. A huge corporation that is specialized in optics and imaging devices. And they had prior experience of influencer marketing application in their business.
Nikon has collaborated with Warner Music to show everybody a high quality of cameras they manufacture. Nikon’s optics was used on a festival organized by Warner Music, and the whole performance was recorded with the help of Nikon cameras. All festival visitors had an opportunity to test cameras, take a picture, and post their images on their social media.
In addition, all participants of the festival have also used Nikon cameras to record videos.
Such an approach was rewarded, as the next day Twitter was full of discussions regarding the Nikon corporation. As you can see now, influencer marketing really works. Almost 170M of social impressions.
We cannot ignore this example since it is also very creative and original. Buick is such a popular brand of cars and this brand belongs to General Motors. So the company decided to promote its new Buick model (Encore) and used Pinterest to do so.
Famous influencers that are specialized in the automotive area held a contest where all participants could create a board where they draw their vision of how the new model of Buick will look. The board that was chosen by GM to be used for building a color spectrum for a new Buick model.
That is what we wanted to share with you. Of course, apart from a good influencer marketing campaign, your product should have high quality, in your opinion, and it should be interesting for your audience (better said than done). Otherwise, even the coolest influencer won’t be able to attract customers if nobody needs your product. So keep this in mind if you plan to use influencer in the promotion of your product. We wish you good luck.