Omnicom’s once self-described “next-generation” agency, sparks & honey, is repositioning itself as a “technology-led cultural” consultancy, as it claims to now be prepared to rival the behemoths disrupting the traditional ad space, including Accenture and Deloitte. With the shift comes, too, a new chief strategy officer: Camilo La Cruz, who first joined the agency-turned-consultancy more…

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