Facebook is making two updates to Page Insights, one of which will affect the way organic reach is calculated. Traditionally, reach for page posts has been calculated based on how many times a post has been loaded in the news feed. If a post was delivered in the news feed it would count as a view, even if the user didn’t actually scroll down to see the post. Starting on February 12, Facebook will begin to calculate reach based on how many times a post enters a person’s screen. This will make organic reach of Pages more consistent with the […]

The post Facebook to Begin Measuring Post Reach Based on Actual Views by @MattGSouthern appeared first on Search Engine Journal.

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