Where is native advertising headed in this new year?

This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful, Triplelift, Turner Ignite, and Unruly.

In addition to a fantastic blog post summary, the IAB also dropped this eye-opening infographic, which is shared below for your review.

Check it out and buckle up for a busy year in the native ad space.

The post What’s Ahead for Native Advertising in 2018? appeared first on Mobile Marketing Watch.

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