ePlay Digital Inc. announced Tuesday that they are demonstrating the latest version of its Augmented Reality (AR) Sports Fantasy Game at the Consumer Electronics Show (CES) in Las Vegas.
From the official release:
Basketball, football, baseball, hockey, and soccer modules will be released alongside ePlay’s partners throughout the year. The game, sometimes called “Pokémon Go meets DraftKings” allows users to meet and draft 3D animated athletes in AR.
“Working with our partners and athletes directly, the mobile game is designed to increase engagement between athlete and fan,” says Trevor Doerksen, CEO of ePlay Digital. “Athletes and players can control their appearance in the game with selfies and via social media. All players and eSports viewing audiences walk between two worlds: the on-court, on-ice, on-field performance augmented by customizable 3D avatars, front and rear-facing mobile cameras, player narration, selfies, and actual game play.”
A range of critical elements for the game, including logos, player images, as well as the sports data that will underpin the fantasy statistics and scores will be supplied by sports data technology leaders Sportradar. Those statistics and scores, delivered off the back of Sportradar’s own partnerships and processes, will enable users to draft athletes and begin earning points and prizes.
“At Sportradar, we are committed to delivering cutting-edge data and products that push insight and engagement to new levels,” says Dave Abbott, SVP Innovation and Product Integration at Sportradar. “Where fantasy and Augmented Reality meets is a fascinating space and it is exciting to see our data chosen by ePlay to ensure their upcoming game titles are reliable as well as innovative and fun”.
The post ePlay to Demo AR Sports Fantasy Game at CES in Las Vegas appeared first on Mobile Marketing Watch.