Q&A: Facebook’s Carolyn Everson on Privacy Changes and Protecting Consumers’ Data

Following Facebook CEO Mark Zuckerberg's announcement on Wednesday that Facebook plans to audit thousands of apps that might have had excessive access to user data on the platform until 2014,...

WPP’s Wavemaker Defends Ikea’s $108 Million U.S. Account in Global Media Review

Ikea announced today it has selected Wavemaker to retain its planning and buying business in the U.S. after an extensive global procurement-led media review first launched in 2016. Wavemaker, the...

Goodby, Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review

BMW has named Goodby, Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency...

5 easy but smart SEO wins to boost content and link-building efforts

Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you'll see better SEO results. The...

Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest's visual discovery feature--Shop the Look, with more than 100,000 shoppable products--to capitalize on consumer search behavior...

You Can Now Buy a Car at Walmart

With its pharmacies, eye doctors, salons and fast food joints, Walmart has worn many hats for quite a long time. Now, it's adding a new one: car dealer. Roughly 250...

Giants collide: Google’s impending showdown with Amazon

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you...

Zulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads

"The whole world will be licking my legacy from their sticky fingers." "Why don't you try growing more feet for all those shoes?" "This got so dark. Quick, cut to...

Snapchat Beefed Up Its Snap Map Feature With Map Explore

Snapchat added a new element to its Snap Map feature that will bring users much more information from friends, as well as from the messaging application itself. Map Explore, which...

4 Ways to Incentivize Affiliates

Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to...