’90s Love Balladeer Edwin McCain Is Back to Sing to You About Denny’s

If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit "I'll Be," is up to these days, here's your answer. He's right here, on your electronic...

Facebook Feed Changes – What Businesses Can Do Next by @martinibuster

Facebook announced a major change to it's news feed. The update is predicted to negatively affect how often consumers see content produced by some businesses, brands and media. There may...

Recommended Marketing Podcasts: Week of January 8

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge....

Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBot

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

2018 Path To Purchase Summit Registration Now Open

Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), formerly Shopper Marketing Summit, an educational forum “helping to re-define and re-imagine the future of...

A YouTube Star Explains Why Most of His Peers Can’t Make the Jump to...

For the past couple years, several media companies have snatched up many of YouTube's most popular personalities to create content for their own linear and/or digital properties in an effort...

Facebook Video Ad Sequences: Converting by Addressing Objections

Do you use Facebook video ads? Want them to be more effective? To explore how to use Facebook video ads to sell in a very creative way, I interview Tommie...

What’s Ahead for Native Advertising in 2018?

Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful,...

Mobile Marketing, LLC Partners With WFCA

Ahead of the weekend, Mobile Marketing, LLC., a full service strategic mobile and digital marketing agency, announced a partnership with The World Floor Covering Association (WFCA) to provide retailers with...

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable...