First Look: Calldorado Announces $12 Million App Growth Fund

Ahead of the weekend, Copenhagen-based ad tech company Calldorado announced a substantial fund of $12 million to help talented mobile app developers and publishers by financially supporting their apps’ growth...

How the IAB Intends to ‘Help Legacy Brands Evolve’ in a Shifting Digital Video...

When video publishers, media buyers, brands and ad tech meet in Palm Desert, Calif., today for the annual Interactive Advertising Bureau Leadership Summit, the incoming chairman of the group has...

NBC Apologizes to Koreans for Analyst’s Comment During Opening Ceremony

Joshua Cooper Ramo, facing criticism for a comment made about Korea and Japan, is no longer working with NBC Olympics for its coverage of the Pyeongchang Games. NBC says Ramo's...

NBC’s 2018 Winter Olympics Opening Ceremony Coverage Is Down From 2014

Hosted by NBC Sports's Mike Tirico and former NBC News anchor Katie Couric, alongside NBC Sports' Asia analyst Joshua Cooper Ramo, NBC's edited, prime-time presentation of the 2018 Pyeyongchang Olympics...

Why Lufthansa Decided to Give Its Planes a New Paint Job

Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a "modernized brand image"--two planes sporting a new look (one that will gradually be...

Facebook Branded Content Policy Update

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this...

This Blatant Knockoff Diesel Store on Canal Street Is a Real Diesel Store in...

Here's a brilliant little stunt from Publicis New York timed to Fashion Week New York--a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but...

It’s the End of Agencies As We Know It. Here’s Where We Go Next

"I don't know what agency or consultancy to go to anymore." A client of ours bemoaned this to me not too long ago. As a director of a major international...

The 2018 Honda Accord’s Trophy TV Campaign Parked on Facebook, Twitter

In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve. The automaker...

Facebook to Begin Measuring Post Reach Based on Actual Views by @MattGSouthern

Facebook is making two updates to Page Insights, one of which will affect the way organic reach is calculated. Traditionally, reach for page posts has been calculated based on how...