Google begins rolling out mobile-first indexing to more sites

Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console. The post Google begins rolling out mobile-first indexing to...

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next Level

Posted by meghanpahinui Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for...

SEO for multi-language websites: How to speak your customers’ language

Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites. The post SEO for...

HBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley

Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people's attention. HBO made pizza dreams come true as the network teamed up with...

Nitro-Net Celebrates Trail-Blazing CMTOs Leading the Charge on Digital Transformation

On March 15, Nitro-Net honored some of the top trail-blazing marketers at R/GA in New York. The event, which was sponsored by RTL Adconnect, marked Nitro-Net's second-annual ceremony celebrating the...

Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t...

This Unconventional Business Invention Firm Answers the Question ‘What Next?’

When Rei Inamoto and Rem Reynolds launched Inamoto & Co. in February 2016, the shop didn't fit in the existing nomenclature, so they called it a business invention firm, positioned...

After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many platforms faced...

The merged approach: How combining traditional and digital brings marketing success

Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow...

How Much Data Collection Is Too Much? Inside the Murky World of Predictive Analytics

Facebook's 2.1 billion monthly active users likely had some notion the information they share on the network is mined for ad targeting. However, news of Cambridge Analytica accessing data from...