Mars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to Consolidate With One...

Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all...

SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home queries, Google My Business video bug...

HGTV Launched a Design Assistant Facebook Messenger Bot

Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes. The bot, named Hazel, allows users...

Anna Faris Pushes Kind Protein Bars by Reading Horrible Reviews of Rival Products

This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust. Bring it on, you say? The marketer Kind feels...

Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend by @martinibuster

U.S. Chamber of Commerce survey of 1,000 small businesses reveals surprising Internet marketing trend for small businesses that is spurring growth.The post Survey of 1,000 Small Businesses Reveals Surprising Digital...

Was This Little-Known British Ad the Most Emotionally Engaging of 2017?

Wait, we're not done with the 2017 lists yet! Here's an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year--based on testing of...

What’s next for technical SEO?

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon...

These 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our Attention This...

The whirlwind of last week's Consumer Electronics Show in Las Vegas is in the rearview mirror now. Not surprisingly, the event was full of data and stats about everything from...

5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing

In the early days of digital marketing, reaching local healthcare consumers wasn’t always easy. Fortunately, it’s become easier in recent years to create targeted healthcare campaigns. So, what tactics and...

Taco Bell Made the Perfect Trailer for a Fake Movie About Why They’ve Never...

Ever wonder why Taco Bell doesn't sell fries? That question sets off Josh Duhamel on a epic quest in the brand's new faux movie trailer for a thriller called Web...