How to Ensure Your Emails Land in Gmail’s Primary Tab

If recipients never see your marketing emails in their Gmail inboxes, the effort related to creating them is useless. Fortunately, you can decrease the likelihood that Gmail will think your...

Instagram: Here’s How to Hide a Video on IGTV

Instagram recently launched IGTV, its home for longer-form videos. When browsing the IGTV tab in the Instagram application (or when using the standalone IGTV app), you may come across videos...

How to Combine Affiliate Marketing and Influencer Marketing

Today, I would like to share a guest post from Brian Mechem, COO of Grin , on how to combine affiliate marketing and influencer marketing. Affiliate marketing and influencer marketing have been...

A Woman’s Shaving Company Is Putting Body Hair Front and Center in Its New...

Most shaving commercials for women are missing one critical element: a razor shaving a leg with actual hair--rather than bare skin. Billie, a women's shaving brand, wants to put an...

How This Baseball Fan Turned His Passion Into a Thriving Brand

A decade ago, Darren Meenan was screen-printing T-shirts in his parents' basement. The die-hard Mets fan didn't plan to turn his passion for The Amazins into a business. But 10...

26 Tools and Apps for Social Media Marketers

Wondering how to improve the visual and written content you share on social media? Want a list of tools to help? In this article, you’ll find 26 helpful tools and...

The ultimate guide to meta tags: why they matter and how to optimize them...

Whether you work in an agency or in-house, SEO success has a lot to do with influencing other functions, for example, web development, site merchandising, content marketing, PR, etc. As...

The Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic

The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go. The ad platform announced three new tools on Tuesday meant...

Comment on Kindle Publishing for Beginners: How to Make Your First $1,000 on Amazon...

I can’t believe ebook publishing is still such a huge monster after all these years. It goes to show that a good business can remain relevant indefinitely and not become...

How to Rock MozCon 2018 Like the Marketing Superhero You Are

Posted by FeliciaCrawfordMozCon is just around the corner, meaning it’s time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle! For those of...