Super Bowl LII Was the Lowest-Rated Big Game Since 2009

The Philadelphia Eagles' thrilling 41-33 Super Bowl upset of the New England Patriots--which wasn't sealed until the game's final play--wasn't enough to reverse this year's NFL ratings declines. According to...

Twitter Rewards Brands That Devoted Some Super Bowl Marketing Effort to the Platform

Twitter's first Brand Bowl, a friendly competition among advertisers during the Super Bowl, has its first champions. According to Twitter, 90 percent of all Super Bowl advertisers competed in the...

What Tide’s Super Bowl Success Can Teach Brands About Social Media Strategy

Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i's real-time tweet heard 'round the world,...

In Mobile, Super Bowl Marketers Still Struggle to Think Beyond the Hashtag

If things hadn't been following the same tired, now decade-old script, my face would've matched the 30 seconds of air during the second quarter of Super Bowl LII--blank. Just how...

The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem

Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience. And they're hiring WordPress experts. The post The...

5 Takeaways From Tide’s Full-Blown Super Bowl Blitz

Sunday night's game may have been between the Philadelphia Eagles and New England's Patriots, but Tide's commercial takeover stole the advertising show. Over the course of four hours, Tide slowly...

6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

Give the gift of Adwords love this Valentine's Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts. The post 6 AdWords strategies businesses can use...

HTML Email Design Best Practices: The 10 Golden Rules | Listrak Insights

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of...

Inside The New York Times’ Winter Olympics AR Experience

Today, the New York Times introduced a new augmented reality campaign focused on the Winter Olympics, with activations highlighting figure skating, speed skating, snowboarding, ice hockey and ice dancing. At...

Google adds new SEO Audit category to Chrome’s Lighthouse extension

The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages. The post Google adds new SEO Audit category to...