Be smart, advertisers. Here’s how to approach rising Google brand CPC

Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many...

Google Says POST Requests Use More Crawl Budget

Martin Splitt from Google said one thing you need to be aware of when it comes to Google handling POST requests it that since Google doesn't...

Advertiser spend on digital video up +25% on last year

Nitro-Net.com - A Global Marketing Group Company ...

21% of People Are Using Voice Search Every Week [STUDY]

A new study reveals the rate at which people are adopting voice search to find local business information.Location marketing technology company Uberall has released a report surveying 1,000...

SEMrush expands to Amazon with Sellerly for product page testing

SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond Google, Bing and Yahoo insights, has launched...

Google URL Inspection Tool Classifies 410 HTTP Status Codes As 404

Did you know that the URL Inspection Tool within Google Search Console will label a 410 HTTP server status code as a 404 HTTP server code,...

Seven reasons why your rankings dropped and how to fix them Search Engine Watch

Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing...

How Search Engines Answer Questions

The primary goal of a search engine is to help users complete a task (and, of course, to sell advertising).Sometimes that task can involve acquiring complex information. Sometimes...

Google Says You Don’t Need To Block Pieces Of Content

It is common, you visit a web site, click through the web pages on that web site and you see that a large chunk of the...

Google on Domain Penalties that Don’t Expire

Google’s John Mueller was presented with a peculiar situation of a website with zero notifications of a manual action that cannot rank for it’s own brand name. Mueller...