What is your Conversion Ratio? Simple, it's the number of visitors who actually buy your product or service divided by the total number of visitors. If you sell 1 product or service for every 100 unique visitors, your conversion ratio is 1%. Industry statistics indicate the average web site converts about 1% of visitors to customers, so a good conversion ratio would be 2% to 5%, and 10% or more would be an excellent CR.

There are simple steps you can take to improve your conversion ratio and increase profit from your online marketing sales leads. If you follow these steps, you will be surprised how this little bit of information can easily Triple your Internet Sales. Even if you only increase your conversion ratio from 1% to 2%, that's 100% increase in your revenue!  What if you could just increase your CR to 3%? That is a 300% increase in your revenue. You can Triple Your Sales with no extra marketing costs!

Traditional selling is done by face-to-face contact where all the nonverbal elements play their roles. Nonverbal "Body Language" is more than 90% of normal communication. Online marketing on the other hand, does not allow for any nonverbal elements to operate. Instead of the human sales process, your visitors get non-human and unfriendly technology.

This is why it is critical to understand how your website operates from start to sale. What happens when a visitor gets to your site? Do they buy? Or do they just leave and never return? You would be surprised how many companies do not even track their traffic. They have no idea how many potential buyers visit their site, or what their conversion ratio is. In web marketing, this is a big mistake...
 

Five Steps to Increase Online Sales

1. Prospect
2. Rapport
3. Qualify
4. Presentation
5. Close