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Friday, April 27, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

3 Things Marketers Can Do to Build—and Keep—a Loyal, Engaged Audience

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Are You Overlooking This Powerful YouTube Ranking Signal?

Many social networks today like Facebook, Instagram, and Snapchat support video, so YouTube may seem like yesterday’s news. For many businesses, however, it still offers the best opportunity to reach...

Refining the Message: The Journey, Episode 8

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=-CPH2nuwsDw Watch The Journey: Episode 8 Episode 8...

Tired of Togetherness? This Hypnotic Ad Incites You to Unleash Your Greed

"Greed: No one admits to feeling it, yet it is the purest of emotions. We had to be taught to be selfless." The Middle East is renowned for its extended...

3 Advanced Google Analytics Techniques for B2B Marketers

When solving tough growth challenges, B2B marketers often turn to Google Analytics. For measuring activity and addressing questions that are answered only with data, GA is the industry standard. The...

Facebook Creator App, Instagram Changes, YouTube Stories Function

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us...

Win Free Tickets to Social Media Marketing World 2018

Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our sixth annual...

Here’s What Your Influencer Marketing Strategy Should Look Like

Influencer marketing came on my radar in late 2013, but it didn’t really start picking up steam as an earned media tactic until 2015. Since then, an entire ecosystem of...

6 Instagram Hacks for Better Instagram Stories

Want to learn about some hidden Instagram Stories tools? Wondering how to change pen sizes, color-match text, and more? In this article, you’ll discover six Instagram tricks for enhancing Instagram...

How to Use the Facebook Creator App

Want to add more polish to your Facebook Live broadcasts? Wondering how Facebook Creator can help? Facebook Creator is a handy all-in-one app that lets you record branded video, chat...

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