63.4 F
New York
Sunday, September 23, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

How to Become a Trusted Consumer Engagement Brand

The lines are blurring between consumer engagement points across marketing, commerce and service, from email marketing to online shopping and including newer technologies like voice assistants and chatbots. Consumers expect...

3 Ways Marketers Can Personalize Communications Without Being Creepy

When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even...

Where Your Brand Is Going Wrong With Paid Social

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad...

On the Adweek Podcast: Remembering Anthony Bourdain

Last week was a hard one, with the tragic suicides of both Kate Spade and Anthony Bourdain shocking us all. It only seemed right, then, to have editor Lisa Granatstein...

How to Get Started With YouTube Messages

Looking for a new way to connect with people on YouTube? Wondering how to engage with your subscribers on a more personal level? In this article, you’ll learn how to...

Mercedes Parent Forced to Recall 238,000 Diesel Cars Over Deceptive Software

Mercedes-Benz parent Daimler is recalling nearly a quarter of a million diesel vehicles after German regulators accused the company of installing deceptive software designed to trick emission tests. The so-called...

How Artificial Intelligence Is Changing the Healthcare Industry

A growing number of startups are beginning to use artificial intelligence to improve--and in some ways upend--the healthcare industry. And that might be as simple as a diagnosing a cough...

Q&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity

Laura Correnti, evp and managing director, media at Giant Spoon, is responsible for creating the vision and setting the guardrails for how the agency approaches the marketplace--from data strategy to...

Why Bozoma Saint John Left Uber After One Year to Become CMO of Ari...

Longtime marketing veteran Bozoma Saint John, who will be speaking at next week's Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of...

Edelman Has a Message for Cannes Lions This Year: We Do Creative Work, Too

For more than 65 years, some of the world's largest and most influential businesses, personalities and governments have turned to Edelman to help shape public opinion in times of crisis...

Connect with Nitro-Net

12FansLike
12FollowersFollow
4FollowersFollow
2,800FollowersFollow
30FollowersFollow
112SubscribersSubscribe

RANDOM POSTS

How to Discover and Monitor Bad Backlinks

Posted by rjonesx.Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge,...

HOT NEWS