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Wednesday, February 21, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

4 Strategies for Connecting With Schools on Social Media

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the...

How to Improve Your Facebook Video Watch Time

Does your business use Facebook video? Do you want more people to watch your videos all the way through? In this article, you’ll discover how to set up a Facebook...

10 Useful Tools for Creating Content, Writing, and Researching

Are you a busy social media marketer? Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions to streamline the way...

Why the Pivot to Video Will Prevail

There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point...

Recommended Marketing Podcasts: Week of December 11

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge....

An Instagram Content Plan for Service-Based Businesses

Does your business offer services? Looking for ways to make Instagram work for you? In this article, you’ll discover how to plan and construct Instagram posts to help your service-based...

How to Create Influencer Roundups: Tips and Tools for Bloggers

Do you want to improve your influencer outreach for roundup posts? Wondering how to come up with a unique topic idea? In this article, you’ll discover a four-step plan to...

LinkedIn Looks to Consolidate Its Marketing Efforts With 2 to 3 Creative Agencies

LinkedIn is in the process of consolidating its global marketing efforts with two to three creative agencies in the coming year, according to reliable industry sources. Several people with knowledge...

Your 21-Point Blog Post Search Optimization Checklist [Infographic]

Once, while interviewing search marketing meister Andy Crestodina, I declared “search engine optimization” is a misleading phrase. My POV is this: You don’t (or can’t) optimize the search engine. All...

Video Creator to Traditional Media Star: The Zach King Story

Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? To explore how making...

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