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Sunday, May 20, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

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Chipotle Snags a Former Taco Bell Marketing Chief to Be Its New CMO

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U.S. Air Force Retains GSD&M With $741 Million Contract

The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year. GSD&M, which has partnered with the Air Force for 17...

L.A. Ad Agency Legend Peter Dailey Dies at 87

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Search Engine Optimization (SEO) is the practice of improving how specific web pages rank in a search engine’s unpaid results. But what tactics are companies using to achieve their important SEO...

Alec Baldwin Narrates a Wonderful Spot Kicking Off U.S. Open’s 50th Anniversary

The United States Tennis Association (USTA) has a lot to celebrate this year--mainly, the 50th anniversary of the U.S. Open. While the tournament itself isn't until Aug. 27, the USTA...

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