Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Instagram’s Questions Sticker Brings Music to Stories and Is Now Available for Instagram Live...

Nitro-Net.com - A Global Marketing Group Company Instagram rolled out a way to add music to Instagram Stories and extended its questions sticker to Instagram Live.The Facebook-owned photo- and video-sharing network said...

How Lucidchart’s Animal Explainers Became One of Today’s Most Beloved Ad Campaigns – Adweek

Nitro-Net.com - A Global Marketing Group Company If your job entails making flowcharts, process maps, org charts or other diagrams, you’ve probably heard of Lucidchart, the collaborative design software. But that...

How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

Nitro-Net.com - A Global Marketing Group Company Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers...

Inventive and Creative Send-Offs to the Year – Adweek

Nitro-Net.com - A Global Marketing Group Company It was a long year.Many agencies admit 2018 hasn’t been too kind to advertising, but December tends to find them in mostly good spirits....

Dentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital Evolution Group – Adweek

Nitro-Net.com - A Global Marketing Group Company Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by...

Here’s How to Add a Lens to a Stories Post – Adweek

Nitro-Net.com - A Global Marketing Group Company YouTube recently expanded the availability of its YouTube Stories feature to all eligible creators with more than 10,000 subscribers. The feature allows users to...

Which Publishers Are Getting Innovation Funding From Google News Initiative? – Adweek

Nitro-Net.com - A Global Marketing Group Company Google revealed the recipients of innovation funding from its Google News Initiative, saying that the money will go to 87 news projects from 23...

The AFC West Contenders Paced Facebook, Twitter and Instagram in Weeks 13-15 – Adweek

Nitro-Net.com - A Global Marketing Group Company The Kansas City Chiefs and Los Angeles Chargers surged on Facebook, Twitter and Instagram during weeks 13 through 15 of the National Football League...

The 15 Best Marketing Stunts, Activations and Odd Creations of 2018 – Adweek

Nitro-Net.com - A Global Marketing Group Company The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they’re experiences, inventions, pranks, or...

Up to 6.8 Million Facebook Users May Have Been Victims of a Photo API...

Nitro-Net.com - A Global Marketing Group Company As many as 6.8 million Facebook users may have been affected by a bug in the social network’s photo API (application-programming interface) that gave...

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