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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Twitter Wants Its Work Force to Be 53% Women, 5% Each Black and Latinx...

Nitro-Net.com - A Global Marketing Group Company Twitter issued its 2018 Inclusion and Diversity Report Thursday, saying that its goal for year-end 2019 is to have women represent 53 percent of its overall...

4 Key Findings to Improve Your Results

Nitro-Net.com - A Global Marketing Group Company Email marketing may not be a new marketing tactic. In fact, the first electronic mail was sent in 1971, the first email marketing blast was...

Why Rent the Runway Used SXSW to Debut Its West Elm Partnership – Adweek

Nitro-Net.com - A Global Marketing Group Company If you’ve been to South by Southwest you know that it’s easy to start the day looking put together and end it with limp hair,...

Forget About Quarters, This Beer Vending Machine at SXSW Only Accepts Cryptocurrency – Adweek

Nitro-Net.com - A Global Marketing Group Company Civic, the blockchain-based identity platform, has been letting South by Southwest attendees buy beer from vending machines using cryptocurrency.To promote its new mobile app, Civic...

How to Create Social Media Videos for Your Business

Nitro-Net.com - A Global Marketing Group Company We’ve all heard it: it’s no longer “content is king” so much so as “video is king”. And that is all good and well, but...

Bumble Is Using SXSW to Make Intimate Connections With Attendees – Adweek

Nitro-Net.com - A Global Marketing Group Company Bumble wants to make deeper connections with South by Southwest attendees this year. That’s why the social app—which is best known as a dating app...

Twitter’s Updated Camera App Makes It Easier to Quickly Capture Videos and Photos –...

Nitro-Net.com - A Global Marketing Group Company Twitter has updated its camera feature in its mobile app to make it easier to post more visually-focused content.The updates, available today, give users faster...

This Provocative United Way Campaign Reads Between the Lines of Why Kids Drop Out...

Nitro-Net.com - A Global Marketing Group Company If you assume a teenager who habitually skips school is a “lost cause” or a “bad kid,” you wouldn’t be alone. But you could be...

WPP Folds Possible, Cole & Weber Into Wunderman Thompson Seattle as Part of ‘Powerhouse’...

Nitro-Net.com - A Global Marketing Group Company Less than four months after forming Wunderman Thompson from the merger of the world’s oldest creative shop, J. Walter Thompson, and direct marketing pioneer Wunderman,...

Legendary Nike Designer Tinker Hatfield Gave Away the Shoes on His Feet at SXSW...

Nitro-Net.com - A Global Marketing Group Company Tinker Hatfield, the legendary designer known for Nike’s Air Max and Air Jordans, got South by Southwest festivalgoers to wave their Nikes in the air...

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