33.6 F
New York
Wednesday, November 14, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

How to Build a Content Dashboard that Proves Your ROI (Free Template Provided)

Nitro-Net.com - A Global Marketing Group Company Proving the effectiveness of content marketing can seem daunting. But if you can’t prove your worth to the c-suite, why would they keep investing...

How to Create Ads That Move People to Action : Social Media Examiner

Nitro-Net.com - A Global Marketing Group Company Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional...

Pandora Plans to Invade Your Holiday Travel With the Launch of ‘Sound On’ –...

Nitro-Net.com - A Global Marketing Group Company The holiday season can make you feel all kinds of emotions—happy, excited, an impending sense of doom. Who’s to say? But no matter what...

VMLY&R Unveils Global Creative Leadership Team Led by Debbi Vandeven – Adweek

Nitro-Net.com - A Global Marketing Group Company VMLY&R, formed in September through the merger of WPP’s VML and Y&R, unveiled its global creative leadership team today. Debbi Vandeven, the former global VML...

Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 : Social Media Examiner

Nitro-Net.com - A Global Marketing Group Company Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that...

6 Collaboration Tools for Social Media Teams : Social Media Examiner

Nitro-Net.com - A Global Marketing Group Company Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep...

Facebook Messenger Users Are Finally Getting the Ability to Delete Messages – Adweek

Nitro-Net.com - A Global Marketing Group Company The ability to delete messages from Facebook Messenger, initially promised by the social network in April, moved one step closer to reality this week.Facebook...

Pinterest Ads Have Arrived in France – Adweek

Nitro-Net.com - A Global Marketing Group Company Pinterest announced Wednesday that Pinterest ads are now available to all businesses throughout France, bringing the total number of countries where Promoted Pins are...

Here’s How to Hide an Ad While Watching a Video – Adweek

Nitro-Net.com - A Global Marketing Group Company While watching videos on Facebook Watch, Facebook’s destination for watching videos, you may see ads you’re not interested in. Our guide will show you...

A Great Viral Marketing Case Study and Why it is not a Word of...

Nitro-Net.com - A Global Marketing Group Company Attention must be earned, and doing so is harder than ever, when every business is competing for eyes and ears against Princes and Duchesses,...

Connect with Nitro-Net

1FansLike
12FollowersFollow
3FollowersFollow
2,892FollowersFollow
31FollowersFollow
114SubscribersSubscribe

RANDOM POSTS

Viacom Purchases AwesomenessTV in Bid to Expand Portfolio

Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent...

HOT NEWS