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Wednesday, February 21, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

Recommended Marketing Podcasts: Week of February 12

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge....

PokerStars Found a Dude With the Perfect Poker Face for Its New Ad

PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not...

How Marriott Built One of the Best Brand Newsrooms on Earth

Do you want to make a billion dollars? We’ll tell you how: Invent a drug that builds and sculpts every muscle in your body perfectly in one dose. One pill,...

Webinars: How to Market and Sell Using Webinars

Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? To learn about selling products and services via webinars, I interview Amy Porterfield....

Serena Williams Stars in New Lincoln Navigator Campaign

Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. "Serena is an amazing athlete who has won 23 Grand Slams, but she also...

How French Directors Megaforce Captured the Spirit of London in Nike’s Wild New Ad

Some Nike commercials are as memorable for their camerawork, and the way they're shot, as for their celebrity stars or message of inspiration. Guy Ritchie's stunning 2008 spot "Take It...

NBC Olympics Ratings Took a Tumble on Wednesday Night

NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time coverage...

Red Stripe Offers to Buy a New Bobsled for Jamaican Olympians

The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team's unlikely path to the global stage was made famous in...

The U.S. Army’s Marketing Chief Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit

Staffers at the U.S. Senate and House Armed Services Committees recently called on the new head of the U.S. Army's in-house marketing division to brief them on the organization's advertising...

Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone

Subway's reintroduction to the public doesn't include any company backstory like its previous campaign. It doesn't mention five dollar footlongs or reference vegetables. And of course, longtime spokesperson Jared Fogle...

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