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Thursday, February 22, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

On the Adweek Podcast: Who Is Shaping the Future of Media Strategy?

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Inside Interbrand’s Unique Text-Based Visual Designs for the PyeongChang Olympics

Branding the Olympics for a global audience is one of the world's most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand,...

Editor’s Letter: Adweek Unveils Its First-Ever Advisory Board

It should come as no surprise that covering media and marketing in this era of universal transformation is no small endeavor. Change arrives at a breakneck pace and leaves disruption,...

How to Drive Meaningful Interactions in Facebook Groups

Are you struggling to get visibility on Facebook? Wondering how a Facebook group could help? In this article, you’ll learn how to use a Facebook group to foster engagement and...

Marketers Need Structured Innovation to Achieve Real Progress

Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of...

How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...

11 Hot Instagram Marketing Tips from Social Media Experts

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot...

4 Major Signs You Should Invest in Sales Enablement

The sales landscape has changed dramatically over the last decade. Organizations are implementing sales enablement strategies in order to stay ahead of the market. These strategies help sellers improve productivity, accelerate...

How to Follow Instagram Hashtags for Business

Do you use hashtags on Instagram? Wondering how to see posts with specific hashtags in your regular Instagram feed and stories? In this article, you’ll discover how to use Instagram’s...

How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year...

On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client...

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