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Sunday, July 22, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

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The Brand Champions of 2018 FIFA World Cup Russia

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How Walmart and ShopRunner Capitalized on Prime Day’s Downtime Fail

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It Took a Decade, but LendingTree Is Finally Turning Over a New Leaf

Thirteen months ago, when Brad Wilson took the CMO's post at LendingTree, he recalls something an industry colleague blurted out: "The week I took the job, he said, 'Mission One...

5 Questions About 2018 Email Marketing Research

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how...

5 Social Media Marketing Lessons From Netflix

Netflix is a video-streaming powerhouse, and the following statistics show some of the amazing feats it has accomplished over the years: Netflix currently has more than 125 million subscribers who...

How to Repurpose Your Video Content Across Many Platforms

Is video a part of your marketing mix? Looking for tools to help you get more mileage out of each video you create? In this article, you’ll discover how to...

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