Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

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Nitro-Net.com - A Global Marketing Group Company Did you know Facebook allows you to turn on job alerts, so you’re notified when new job listings are posted in your area? Our...

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Nitro-Net.com - A Global Marketing Group Company Proving the effectiveness of content marketing can seem daunting. But if you can’t prove your worth to the c-suite, why would they keep investing...

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Nitro-Net.com - A Global Marketing Group Company The holiday season can make you feel all kinds of emotions—happy, excited, an impending sense of doom. Who’s to say? But no matter what...

VMLY&R Unveils Global Creative Leadership Team Led by Debbi Vandeven – Adweek

Nitro-Net.com - A Global Marketing Group Company VMLY&R, formed in September through the merger of WPP’s VML and Y&R, unveiled its global creative leadership team today. Debbi Vandeven, the former global VML...

Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 : Social Media Examiner

Nitro-Net.com - A Global Marketing Group Company Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that...

6 Collaboration Tools for Social Media Teams : Social Media Examiner

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Facebook Messenger Users Are Finally Getting the Ability to Delete Messages – Adweek

Nitro-Net.com - A Global Marketing Group Company The ability to delete messages from Facebook Messenger, initially promised by the social network in April, moved one step closer to reality this week.Facebook...

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