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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Here’s How to Change Who Can React to You – Adweek

Nitro-Net.com - A Global Marketing Group Company By default, TikTok allows users to create reactions to other users’ videos. However, did you know that you can stop users from being able to...

Facebook Users Picked Up Their Cigar Box Guitars and Jammed to Classic Rock in...

Nitro-Net.com - A Global Marketing Group Company Facebook users were feeling musical in February, as cigar box guitar and classic rock were both Topics to Watch for the month, according to Facebook...

Machines Will Be Smarter Than Humans Within 30 Years, SingularityNet’s Founder Says – Adweek

Nitro-Net.com - A Global Marketing Group Company Ben Goertzel gives us roughly five to 30 years before machines are smarter than humans. And he’d know. When Goertzel says he is creating benevolent,...

These Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agency – Adweek

Nitro-Net.com - A Global Marketing Group Company Almost two decades ago, Cassie Hughes and Gabrey Means were both working on the marketing teams of San Francisco-based retailers—Hughes at Levi’s and Means at...

5 Sessions We Can’t Wait to Attend

Nitro-Net.com - A Global Marketing Group Company Social Media Marketing World. It’s an event, an experience. Something you have to witness to fully appreciate. The speakers are world-renowned. The topics are cutting...

For March Madness, Buffalo Wild Wings Made a Stool to Cool Guys’ Jewels After...

Nitro-Net.com - A Global Marketing Group Company When brands and agencies take a look at qualitative and quantitative data to come up with big ideas, they look for the little things. Sure,...

Jordan Peele’s Us Is the First Film to Take Over Spotify With a Playlist...

Nitro-Net.com - A Global Marketing Group Company To drum up interest in Jordan Peele’s upcoming horror film, Us, the Oscar winner, who wrote and directed the movie, curated a playlist of notable...

As the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail...

Nitro-Net.com - A Global Marketing Group Company Don’t call it a comeback—call it a renaissance, a golden age of retail. Contrary to headlines bemoaning the death of merchandising, the so-called “retail apocalypse,”...

Pornhub Got a Rise Out of Facebook’s Record-Setting Outage – Adweek

Nitro-Net.com - A Global Marketing Group Company Facebook’s loss was Pornhub’s gain, as the Canadian adult-video-sharing site reported a surge in traffic while the social network and its family of applications dealt...

Here’s How to Change Who Can See the Videos You’ve Liked – Adweek

Nitro-Net.com - A Global Marketing Group Company By default, TikTok allows users to see the videos that other users have liked. However, did you know that you can stop other users from...

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