Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

3 Powerful Graphic Design Tools for Busy Marketers

Need a new way to create quality social media images? Looking for tools that offer easily customizable templates? In this article, you’ll discover three graphic design tools to create professional...

Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

Do you work with influencers? Wondering how best to comply with disclosure guidelines? In this article, you’ll discover how to properly protect your business when participating in influencer campaigns. #1:...

7 Decisive Differences Between Strong and Weak Content Marketers

Our friends at Content Marketing Institute and MarketingProfs have released their 2018 B2C Content Marketing Benchmark and Trends Report. As always, it’s stuffed with interesting facts and figures. I have...

Influencer Marketing: New Research for Video Creators

Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new...

Visual Personal Branding: How to Build a Loyal Following With Images

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand’s story? To explore how to develop your visual personal brand on...

The Walking Dead and Sunday Night Football Were 2017’s Most-Watched Shows in the 18-49...

Peak TV has disrupted the television industry over the past few years, but as the dust settles on a year in which more than 500 scripted series aired, along with...

Why Are Instagram Influencers Reluctant to Disclose Endorsements?

In April, the Federal Trade Council (FTC) gave influencers and marketers a big slap on the wrist by way of more than 90 cease and desists. Apparently, after protecting consumers...

Persuading People: The Journey, Episode 9

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=BIfJHDlXxWY Watch The Journey: Episode 9 Episode 9...

Snapchat Redesign, Instagram Stories Changes, and Facebook Messenger for Kids

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this...

B2B Marketing Is Going Through a Technological Revolution and CMOs Are Ready to Invest

Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L'Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional...

Connect with Nitro-Net

1FansLike
12FollowersFollow
3FollowersFollow
2,892FollowersFollow
30FollowersFollow
113SubscribersSubscribe

RANDOM POSTS

Here Are the Top 10 Tweets of 2017, Featuring Everyone From...

What does the 44th president of the United States and a chicken nugget-loving teen have in common? According to social media analytics firm...

HOT NEWS