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Wednesday, November 14, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Ferrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a Toy...

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13 Ingredients in the Perfect Social Media Contest

With the competition for attention online at an all-time high, the struggle to keep followers engaged with your company’s social channels is real, and ongoing. In addition to the smart...

Instagram Stories: How Businesses Can Make the Most of Stories

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? To explore how you can use the...

Ericsson and Vodafone Are Using Virtual Reality to Show How 5G Works

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New Report Shows a 14% Median Gender Pay Gap Across U.K. WPP Agencies

Holding company WPP released its U.K. Gender Pay Gap Report 2017 with results showing the realities around the lingering issue of pay inequality. WPP released the report following new regulations...

Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can...

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of...

Lowe’s Names 3 New Creative Agency Partners in Unique Regional Realignment

Lowe's has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model. As Adweek's AgencySpy reported in January, the three...

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