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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

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We all know the benefits of a great blog. A perfect blog will help to build your brand’s reputation by grabbing readers’ attention and showcasing your site as a credible...

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Following its release of a new, more affordable and Pencil-friendly iPad, and a bunch of snazzy education tools, now Apple has released "Homework." The two-minute-plus spot feels at once nostalgic...

Red Bull Hands North American Media Account to Starcom USA

Publicis Groupe's Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand...

Why Brands Need to Stop Relying on Expert Opinions

Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about...

Facebook Is Rolling Out New Privacy Tools. Will It Be Enough?

In the 11 or so days since the story broke that 50 million Facebook users' data was exposed through a Cambridge Analytica researcher's app, executives up and down the Facebook...

There Are 6 New Companies in the Twitter Official Partner Program

The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the...

Facebook Revamped Its Privacy Tools in Its Latest Move to Pacify Users

Facebook's efforts to save face after the Cambridge Analytica data scandal continued with Wednesday's announcement of a cleanup of its privacy tools. Vice president and chief privacy officer Erin Egan...

Dunkin’ Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon

"America runs on Dunkin'" may be a decade-old hyperbolic slogan, but it's about to become quite literal--for a few thousand people, anyway. Dunkin' Donuts has joined the fray of brands...

The SEO versus Social Battle Has a New Winner

Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to new research from Shareaholic. The most recent version of the rolling tracking study...

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