Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Is Social Media Making Us Elitist?

For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling...

David Miami Announces Key Leadership Changes Following Co-Founder Departures

A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as...

Sony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video at SXSW

Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second...

The Seattle Mariners, Whose Ads Are Always a Hit, Just Rolled Out Their 2018...

Few agencies have as strong a relationship with a sports franchise as Copacino+Fujikado has with the Seattle Mariners. Each year, the Seattle agency rolls out a slew of wry spots...

Pinterest: Here’s How to Sort Your Boards on Mobile

Pinterest recently introduced the ability for web users to sort their boards by name, creation date and more. Did you know you can also sort your boards while using the...

Your Users Don’t Need to ‘Learn More’

In today's world, quick and easy access to relevant information is key for user engagement. As digital marketers, we have the responsibility to deliver a holistic experience that includes providing...

How to Build a Facebook Ad Funnel

Do you want more conversions from your Facebook ads? Wondering how funnels can help? To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd....

Land O’Lakes Used Its SXSW Space to Teach People About Tech and the Future...

Land O'Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than...

AARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation

AARP isn't strictly about retirement. And it's not just for Baby Boomers, either. A new campaign from the 60-year-old organization and its agency of record Grey New York reminds us...

Video: Inside the Super Secret Batmobiles at Warner Bros.’ SXSW Activation

Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as...

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