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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Villanova’s Donte DiVincenzo Became a Household Name on Twitter Monday Night

Donte DiVincenzo became a Twitter sensation Monday night as Villanova University defeated the University of Michigan to win the 2017-18 NCAA Men's Division I Basketball Championship tournament. The most-tweeted-about moments...

The 26 Best Topics in Healthcare Content Marketing

Content marketing is hard. Content marketing in healthcare is REALLY hard. The good news is that healthcare content marketing has a very large audience. The bad news is that competition is fierce,...

Google and Target Issue the First Voice-Activated Coupon for Google Assistant

Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant. Google said it did not have anything to...

How to Create a Facebook Local Event for Your Business

Do you market a local business on Facebook? Have you heard about the Facebook Local app? In this article, you’ll discover how to use Facebook Local to create events that...

The North Face’s New Campaign Aims to Focus More on Women in Advertising

More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth...

When Marketers Use Data the Right Way, We All Benefit

There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them....

Yelling ‘Dilly Dilly’ Is Banned at the Masters, and Bud Light Is Royally Offended

It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament,...

Domino’s Mobile Game Highlights the Many Ways People Can Order Pizza

First it was a wedding registry; then, carryout insurance. Now, Domino's latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino's Piece...

U.S. Army Marketing Executive Involved in McCann Conflict of Interest Controversy Retires

James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship...

Leo Burnett’s Arc Worldwide Announces Executive Leadership Changes

Leo Burnett Group shopper marketing and activation agency Arc Worldwide has a new chief executive for North America. Soche Picard will relocate to Chicago to serve as CEO, North America,...

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