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Sunday, August 19, 2018

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

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Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? To explore how to build and use a personal brand, I interview Chris Ducker....

Metro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial Boost

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Barneys Wants to Tell a Memorable Story With VR, Fashion and Dance

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Unilever Claims to Cut Marketing Spend by 30% After Taking Production Work In-House

Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about...

Hyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment, Discrimination and Retaliation

A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination. According to the...

Pinterest: Here’s How to Archive and Unarchive a Board on Mobile

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6 Unexpected Trends in 2018 Social Media Research

2018 social media research is teaching us at least one thing: This may be the year that social media changed forever. Released hours ago, a new report from my friends at Edison...

Google Plays Up Gender Equality-Related Searches for International Women’s Day

Google--which has notoriously struggled with its own sexual harassment issues--is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a...

Video: We Asked New Yorkers to Name the Brands Behind This Year’s Oscars Ads....

The ratings may not have been great, but there were a number of good commercials during ABC's broadcast of the 90th Academy Awards on Sunday. So, the Adweek video team...

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A month after their clever, amusing, meta ads won Super Bowl LII, Tide and Saatchi & Saatchi New York are still basking in the afterglow. For a brand that was...

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