Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Cranemere Group CEO Jeff Zients Will Take Jan Koum’s Seat on Facebook’s Board

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What's the first thing you think of when somebody mentions the South American nation of Colombia? Do you immediately muse about the literary works of Nobel laureate Gabriel Garci?a Ma?rquez?...

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In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those...

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When was the last time you updated your LinkedIn profile? Are you taking advantage of all of the LinkedIn features available to you? In this article, you’ll discover the latest...

Disruptors 2018 Interview: Alma Har’el’s Free the Bid Is Creating a Diversified Space Behind...

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This Account Director Splits Her Time Between Helping Clients and Saving Rhinos in South...

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