57.2 F
New York
Wednesday, February 21, 2018
Home Social Media Marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

No posts to display

Connect with Nitro-Net

0FansLike
12FollowersFollow
3FollowersFollow
2,800FollowersFollow
32FollowersFollow
100SubscribersSubscribe

RANDOM POSTS

Air Canada’s Heartfelt Ad, Voiced by Ryan Reynolds, Celebrates the Warmth...

Ryan Reynolds' casual but earnest delivery really hits home in Air Canada's latest ad, as he waxes poetic about the Canadian spirit and...

HOT NEWS