68.9 F
New York
Sunday, July 22, 2018
Home Social Media Marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

Twitter’s Chief Information Security Officer Is Leaving the Company

Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start...

Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Increase Advertising Prices

Yesterday, the FCC unveiled its plan to totally dismantle Obama-era rules that require internet service providers to treat web traffic equally. The proposal--which the agency will vote on next month--would...

A Pet Piggybank Really Hams It Up in Santander Bank’s Adorable New Ad

Touting Santander Bank's commitment to customer care, Arnold Worldwide spins a twisty, tender tale about a little girl's lost pet pig. Or is it a piggybank? Hey, it's both! (But...

Hyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment, Discrimination and Retaliation

A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination. According to the...

Is Facebook Winning the Battle Against Ad Fraud?

Ad fraud is often described as a cat-and-mouse game, with networks' best efforts at detection a few short steps behind bad actors' best efforts at defrauding customers and advertisers without...

Flicks: Facebook’s New Way of Measuring Time

Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the...

How Social Media Has Changed the 2018 Winter Olympic Games for Marketers

In the decades before the internet, smartphones and social networks, the Olympic Games were only available through television screens, and this meant that the conversation ended at the edge of...

The Princess Bride Star Cary Elwes Revives His Famous Role in New Ad for...

When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire...

4 Tools to Create Custom Instagram and Snapchat Visuals

Is hiring a professional designer not an option for you? Are you looking for tools to help you create engaging visuals? In this article, you’ll discover four tools to help...

Nickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in Chicago

Nickelodeon is getting in on TV's revival craze, and will be bringing back one of its most popular shows, Blue's Clues. The network made the announcement just ahead of its...

Connect with Nitro-Net

0FansLike
12FollowersFollow
3FollowersFollow
2,800FollowersFollow
32FollowersFollow
106SubscribersSubscribe

RANDOM POSTS

HOT NEWS