67 F
New York
Thursday, September 20, 2018
Home Social Media Marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Experian and Bravo Will Sponsor Season 3 of Serial on Pandora

When Serial Season 3 rolls out to Pandora as its exclusive streaming partner, two specific brands will also be on board. While ZipRecruiter is the exclusive partner of the true-crime...

How AI Can Inspire Consumers and Build Stronger Brand Loyalty

For too long, online consumers have been pitched the same kinds of clothes, the same types of opinions and the same sort of songs and over again, thanks to a...

Foods Made Up Half of Facebook IQ’s Topics to Watch for August

The power of positive thinking spread to Facebook users in August, as affirmations was one of Facebook IQ's Topics to Watch for the month. Affirmations and associated topics new thought,...

17 New Statistics About Word of Mouth

83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMattersClick To Tweet This is...

5 Ways to Get More Bang for Your Social Media Buck

In today's marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than...

How to Create Social Media Images With Google Drawings

Want to create social media images without purchasing expensive software? Looking for a solution you can access from any computer? In this article, you’ll learn how to create professional-looking images...

Emmy Ratings Fall to All-Time Lows as TV Awards Show Audience Exodus Continues

Another big awards show, another record-low audience. Monday night's 70th Primetime Emmy Awards were not immune from the TV awards show audience exodus. The NBC telecast was watched by 10.2...

After Hurricane Florence Made Landfall, These Brands Quietly Helped the Relief Effort

The Anheuser-Busch brewery in Cartersville, Ga., is a sprawling, 900,000 square-foot facility whose fermentation tanks turn out enough beer to fill 250 trucks a day. Opened in 1993, the plant...

Instagram Joined Forces With TurboVote on a Voter Registration Initiative

Instagram is gearing up for National Voter Registration Day by providing voters in the U.S. with the necessary information, as well as creating an "I voted" sticker for Election Day,...

Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June....

Connect with Nitro-Net



3 Ways Social Media Customer Service Impacts the Bottom Line

Great social media customer service has a strong impact on a business' bottom line. Done well, it means customers will spend more, it...