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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

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How to Live-Blog at Events for More Exposure

Want to get in front of an engaged audience? Do you attend live industry events? In this article, you’ll discover how to use live blogging to attract and connect with...

This Media Studio Is Bringing Multicultural Content to Families Around the World

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When Breaking Social Media Rules Leads to Better Engagement

It’s that time of year: when we’re tricked into longing for the dark, cold, grey reality that is winter. Seasonal ads inspire nostalgic glee through the promise of cozy moments...

10 Google Chrome Extensions for Social Media Marketers

Do you want to streamline your social media marketing tasks? Looking for tools that will improve content quality and boost productivity? In this article, you’ll discover 10 Chrome extensions to...

How to Easily Broadcast Multi-Camera Live Video for Facebook Live

Do you want to improve the quality of your live videos? Wondering how to integrate visuals and work with multiple camera angles? In this article, you’ll discover how to broadcast...

Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity

Maker Mac Premo stars in file transfer site WeTransfer's latest piece of work, "The Bunt Machine." In it, we follow Premo as he creates a bunt machine for his baseball-loving...

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