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Thursday, September 20, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Unwrapping the Secrets of SEO: How User-Focused Content Optimization Generates Engagement and Rankings

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of...

How to use your data to supercharge paid search

In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the...

Updated: Google home page search box now shows you recent searches by default

Even former Google search executive Matt Cutts calls this new Google search behavior 'super annoying.' This story was updated to say this was a bug and Google is fixing...

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard...

Google “User Localization Update”: The Expert View

With its “User Localization Update,” local search gains increased relevance when using Google’s search engine. Whatever Top-Level Domain you are using (Google.com, Google.co.uk etc.), users will now be shown search...

Killer demand gen strategy, Part 2: Google Display Network targeting

This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how...

SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google recent searches bug, Google mobile shopping &...

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for...

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could...

Health Ranking Factors: 5 Winter Traffic Tips for Avoiding Website Flu

It’s that time of the year, when the creepy-crawlies hit us with viruses, bugs and winter blues. For the online health industry, it’s just as important not to catch the...

Black Friday SEO: Last-minute tips for the holiday season

Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this...

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An introduction to innovation in consumer search optimization

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