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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Six tips for B2B paid search success

Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and...

Voice Search is Less Popular in 2019, According to New Study

Voice search is trending downward in terms of how likely people are to use it a means of looking up information.According to a newly released study from Stone...

Google Says No SEO Benefit To Having Images On Your Own Domain Name

Google's John Mueller said again that there is no specific SEO benefit for hosting your images on your own domain name. You can host them...

Consumer mindset Search Engine Watch

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on...

on Real-Time Penguin, Negative SEO & Disavows

Google Webmaster Trends Analyst Gary Illyes says he has looked at hundreds of supposed cases of negative SEO, but none have actually been the real reason a website...

Using JavaScript to publish content? Here are 6 ways to view rendered HTML via...

Google has come a long way with rendering JavaScript. And with various JavaScript frameworks being used more and more to publish content, it’s critically important to make sure Google can...

March 5th Google Search Ranking Algorithm Update

I sound like a broken record but I am once again seeing chatter and signals of yet another Google search ranking algorithm update. This one...

3 Tips for Taking Action from Your Website Data

For digital marketing and website teams, the inability to take data-driven marketing action soon enough is a frequent barrier toward online success.Today, we face a variety of challenges,...

Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it

Moz has just upgraded its “domain authority” (DA) scoring. DA is intended to be a kind of proxy for and predict how well sites will rank and how they compare...

7 Advantages of Data-Driven Content

How can I improve my content’s search engine rankings? It’s a question all marketing experts ask and now it’s one that can be answered: with data-driven content optimization. While the...

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