33.6 F
New York
Wednesday, November 14, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Search is more than Google: Mastering vertical search optimization

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase...

Pause underperforming ads with this updated AdWords script

If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads...

Getting listed: how to generate more traffic and mentions

Directory submission is a tactic that has evolved dramatically since it first became known. Firstly, it is no longer referred to as a directory submission, simply because the term has received...

Ask the SMXperts: The latest in advanced technical SEO

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more. Please visit...

Common mistakes and quick fixes to improve poky page speed

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google. Please...

Improve paid search lead-gen with cohort analysis

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Please visit...

Improving e-commerce text ads with ad customizer data feeds

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Please visit Search...

Memo to the Modern Marketer:How to Build Your Own Content Marketing Taxonomy Using Semantic...

As search engines take on new smarts seemingly with each passing day, consumers gain access to quality information that can presumably make our lives easier. But it leaves marketers scrambling. Major...

Monitoring Featured Snippets – Whiteboard Friday

Posted by BritneyMullerWe've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for the third and final piece of...

Connect with Nitro-Net

1FansLike
12FollowersFollow
3FollowersFollow
2,892FollowersFollow
31FollowersFollow
114SubscribersSubscribe

RANDOM POSTS

Understanding AdWords keyword match types for manufacturers

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the...

HOT NEWS