Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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Google is testing a new design for the "claim this knowledge panel" link under a knowledge panel that is eligible for verification. Before it was just...

Snapchat Launches a Desktop App for Adding Filters to Streaming Videos

Snapchat has launched a desktop app, called Snap Camera, which lets users add filters to live streams and video chats.Snap Camera is available for Windows and MacOS, and has an...

Bing Transparent On How They Crawl The Web

As you know, Bing on their webmaster blog, is offering a series around BingBot and how they crawl the web, they already posted two blog posts...

Google Ads Brings New Features to the Ad Preview and Diagnosis Tool

Google Ads has rolled out new features to the Ad Preview and Diagnosis tool, which will give advertisers more insight into who is seeing their ads.The new features...

Bing’s ‘Quest for Intelligent Search’ at SMX East

The first SEO-related keynote at SMX East this week came from the Bing team and was entitled, “The Quest for Intelligent Search.” Featuring Christi Olson and Frederic Dubut, the presentation...

Google Provides Quicker Access To Review & Delete Search Activity From Search

The other day, Google announced they are giving searchers easier and more direct access to review and delete their recent search history and manage their privacy...

10 fun facts from the original Google paper

Yesterday while I was having a blast reading “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” I happened across some fun facts. We got into some of the more...

Google Debunks Spooky Google Maps Myths

Google Maps’ satellite imagery, and Google Street View, has become a source of seemingly spooky images over recent years.But are these images really as scary as they seem?Google...

Link building tool roundup: Site crawlers

If a search engine’s crawler can’t find your content to index, it’s not going to rank. It’s also not a good signal, but, most importantly, if a search engine can’t...

Google Search Rankings Seems Very Unstable; More Algorithm Tweaks

Over the past few days the SEO communities and forums have been in a somewhat state of stress watching their rankings and analytics fluctuate up and...

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