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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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Google Algorithm Update Tools False Alarm?

The automated tracking tools that look for Google search algorithm updates and large ranking changes are going wild over the weekend. I personally think it may...

Five tools for audience research on a tiny budget Search Engine Watch

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets...

Google is Fixing a Technical Issue Causing Pages to be Deindexed

Google is working on fixing a widespread technical issue that has led to web pages getting removed from Google’s index.Webmasters and SEOs have been affected by this issue...

Consumers largely unaware of fake reviews problem on Amazon

Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part...

Google Search Console Performance Report To Get Discover Feed Data

Google Discover, formerly the Google feed, is a great source of traffic for many web sites. But there is no real good way to see...

Five tools for audience research on a tiny budget Search Engine Watch

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets...

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