Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google now shows Seller Ratings by country, changes eligibility requirements

Google now shows Seller Ratings by country. Google began notifying advertisers in September that it would start counting and displaying Seller Ratings at the country level as of October 1. After...

Google Testing Multifaceted Featured Snippets In Desktop Results

Google confirmed with Search Engine Land the other day that they are experimenting with showing multifaceted featured snippets on desktop search, it was rolled out for...

Google is Testing a Way to Add All of a Site’s Subdomains to Search...

Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols, and subpaths.In order to accomplish this, Google has created...

Solving complex SEO problems require a new ‘discovery’ approach

At SMX East I attended the “Solving Complex SEO Problems When Standard Fixes Don’t Apply” session with presenters Hannah Thorpe, Head of SEO Strategy at Found, and Arsen Rabinovitch, Founder...

Google Spooky Search Updates, Search Console Domain Property, Lazy Loading SEO & Google Ad...

This week, we had another, maybe larger Google algorithm update on November 7th or so that may have shifted the Halloween update. I posted the monthly...

Organic reputation management & brand protection

Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition.  In this article we look at the importance...

10 Landing Page Tweaks That Will Increase Conversions

There is little more satisfying as a digital marketer when it comes to website optimization and marketing than making tweaks to landing pages that directly impact conversions.While it can be...

Step up your multichannel marketing game

Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases...

Google Testing Bold URLs & Breadcrumbs In Search Result Snippets

Fresh out of the snippets team meeting, Google is testing bolding the URL and/or breadcrumbs in the search result snippets. I doubt the meeting is related...

Worried About Unconfirmed Halloween Google Algorithm Update?

Some WebmasterWorld members have reported changes starting around Halloween. Google has declined to confirm an update. Historically this means there was no update.The SEO industry has long discussed...

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