Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google asks SMBs if they’ll accept calls from Google Assistant

In what appears to be a single market test, Google is asking Google My Business profile owners whether they’re willing to accept “Google Assistant calls.” The company explains that this...

Google Internally Disagrees About Removing vs Improving Content For Ranking Benefit

For past few years, we have heard Google suggest that it is better to improve content and not remove content that is low quality. We...

Google Walkout: A look at the 5 demands

As I write this (1st November) thousands of Google staff in offices around the world have taken to the streets ‘to protest sexual harassment, misconduct, lack of transparency, and...

How to Do Content Curation for SEO: Your Starter Guide

This article will teach you how to get started with content curation to maximize your SEO benefits.But first, let’s find out what content curation entails.What Is Content Curation?Content...

Google employee walkout followed by call for Google blackout at 11:10 am Pacific time

A Twitter account has been created to promote the Google employee walkout. As has been widely reported, Google employees and contractors are staging a global walkout to protest the company’s response...

Google Structured Data Testing Tool Uses Neutral Crawler

Google has a said that when the Google Structured Data Testing tool accesses a site, it uses a neutral crawler in terms of desktop versus mobile....

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and...

SEO Competitive Analysis: The Definitive Guide

Competition is a healthy part of every industry. It:Prevents complacency.Encourages innovation.Forces you to do better in every aspect of your business – from development to sales to customer...

Google wants to hear from SEOs on the search result listings

Google’s search liaison, Danny Sullivan, asked  the SEO community on Twitter what changes they would like to see in the Google search results interface and links. Sullivan asked what do...

Google Halloween Ranking Update: Possible Niche Update Yesterday

Yesterday, on Halloween, I saw a some chatter within the industry around significant ranking changes in Google's search results. The thing is, the complaints are...

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