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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Increase Sales with Google’s Retail Playbook

Google recently published a 108 page eBook filled with proven advice for increasing sales. The insights are based on scientific A/B testing and includes citations to a wide range of...

YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns..API availability January 8. The AdWords API capabilities for  TV targeting will be available as...

Do SEOs Like The Old or New Google Search Console

Most people, by nature, do not like change. I love new tools and playing with new things, but I like consistency and big changes I try...

Year in Search: the top Google Search trends for 2018

Whether you’re working in marketing, SEO or content, it’s useful to know the top search trends for 2018 to learn more about your audience. 2018 is almost over and Google has...

How to Get Google Ads Certification: A Step-by-Step Guide

Google Ads certification is an important credential for marketers.It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.While it isn’t...

3 prospecting features for Google Display campaigns

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know.Dynamic prospecting with product feeds. Google...

Google’s Mobile-First Indexing Now Used For Over Half Of Google’s Search Results

Just about two years after Google announced their mobile-first indexing initiative, to crawl the web as a mobile device first versus crawling the web as a...

What Is Edge SEO & Why You Should Adopt It

A lot of exciting things are going on in SEO at the moment.We’re starting to see another paradigm shift in SEO, the last major one being the changeover...

Case study: Recovering from Google’s medic update

On Aug. 1, Google released an algorithmic update (aka “the Medic update”) and since then many websites, especially those in the health niche, are trying to find a way to...

Most SEOs Don’t Offer Guaranteed Success

You hire an SEO to typically improve how much qualified traffic your web site gets. With the aim of driving more conversions and revenue for your...

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