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Thursday, August 16, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How Google Gives Us Insight into Searcher Intent Through the Results – Whiteboard Friday

Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them...

A site migration SEO checklist: Don’t lose traffic

Planning a site migration? Columnist Pratik Dholakiya's helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration...

Unwrapping the Secrets of SEO: How Does Google’s Knowledge Graph Work?

The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But...

What factors should you consider before choosing a web crawler tool?

The goal of any business serious about SEO is for prospective customers to find them through search. The reason is simple: these leads are more qualified, and are already looking...

Google’s all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation. The post Google’s all-new, quite...

How to Build the Right Content Marketing Strategy for SEO Growth

Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy...

4 safe search engines for kids

Young children are using the internet to search and find content more than they ever have before—but we can all understand some of the trade-offs that come with this technological...

The SMX West agenda is now live! See the SEO, SEM & Retail sessions...

Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in...

How & Why to Make Your Website More Secure

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time...

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