Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

ClickZ Buyers Guide | Bid management platform review: Kenshoo

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better...

How to effectively report competitor spam

Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in your marketing arsenal. The post How to effectively report competitor...

The ultimate guide to bot herding and spider wrangling

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. The post The...

International Women’s Day Google doodle honoring females around the world arrives a day early

The doodle is a collective of 12 stories from female artists, each using her art to share an experience that has impacted her life as a woman. The post International...

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit...

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. The post Google AMP team launches ‘Render on Idle’ to load ads faster when browsers...

The Website Migration Guide: SEO Strategy & Process

Posted by ModestosWhat is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that...

How Progressive Web Apps could rule mobile ecommerce in 2018

Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study, a...

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln. The post 30 questions to ask that...

Unwrapping the Secrets of SEO: How Google’s Crackdown on Online Ads Upends Search

If you use Google’s Chrome browser, you may have noticed your life is suddenly a lot less cluttered. In mid-February, the search giant rolled out a new Chrome ad filter...

Ranker: How to make a Google algorithm-proof website

Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could...

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