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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Issue is Causing it to Select Unrelated Canonical URLs

Google is currently experiencing an issue where it may have selected unrelated URLs.As a result, the unrelated URLs may be reflected in the breadcrumb trails on mobile.In what...

Younger users rely on snippets and knowledge panel, often don’t click, survey says

A new consumer survey about Google SERP engagement, from Path Interactive, finds organic search results still dominate user attention but younger searchers are more inclined to look to content in Featured Snippets...

Google Really Pushing Remote Job Markup For Job Schema

In February, Google sent out Search Console notifications that you can and should add job opportunities that are available to remote workers after launching markup around...

DuckDuckGo is Google’s Only Competitor to Gain Organic Search Share in Q1 2019

DuckDuckGo’s organic search growth is outpacing other search engines, with particularly strong gains reported in mobile search.On mobile devices, DuckDuckGo’s organic search visits are up 78% year-over-year. Overall...

Younger users rely on snippets and knowledge panel, often don’t click, survey says

A new consumer survey about Google SERP engagement, from Path Interactive, finds organic search results still dominate user attention but younger searchers are more inclined to look to content in Featured Snippets...

Programming Note: Offline For Passover 5779

This is a programming note that I will be 100% offline on Friday April 26th, for the Passover holiday.Any story published on Friday April 26th were...

Facebook Stories Have 500 Million Daily Users, 3 Million Advertisers

Facebook stories have now reached 500 million daily active users, up from the 300 million daily actives reported in September.This number was revealed by CEO Mark Zuckerberg during an earnings...

Still have active destination URLs in Bing Ads? It’s time to migrate to final...

If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active....

Google Says It Is Hard To Isolate Specific Ranking Factor Success

I am going to do it, I am going to read between the lines here on a John Mueller tweet. In short, he said that...

What’s it like using DuckDuckGo in 2019?

DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays? You might have heard of DuckDuckGo in the...

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See the future of search at SMX West

On Wednesday, January 30, Google Head of North America Global Partnerships Marco Lenoci will take you on a journey where search is...

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