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Sunday, August 19, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Search in Pics: A pig visits Google, big teddy bear & a broken Google...

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard...

Posted by randfishIncreasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those...

SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home queries, Google My Business video bug...

Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend by @martinibuster

U.S. Chamber of Commerce survey of 1,000 small businesses reveals surprising Internet marketing trend for small businesses that is spurring growth.The post Survey of 1,000 Small Businesses Reveals Surprising Digital...

What’s next for technical SEO?

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon...

3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. The post 3 AdWords features you’re probably...

10 Google updates you may have missed

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and...

Google My Business videos not showing up on your local listing? It’s a Google...

No, you probably did not upload your videos incorrectly to Google My Business. Google confirmed a bug with the videos now showing and is working on fixing the issue. The post...

Free Local SEO Tools That Belong in Your Kit

Posted by MiriamEllisWhat a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have...

Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really...

Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out...

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