Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out. The post...

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David Graveline, an SEO industry professional, has been in the industry since 2010. As a retail and digital product expert, he knows a thing or two about what it takes...

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Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do. Many advertisers consider bidding on competitor...

New Google Search Console adds Search Appearance filters and more

You can now filter your Google Search Performance reports by Rich results, AMP non-rich results, AMP article, job listings, and job details The post New Google Search Console adds Search Appearance...

Google officially rolls out ‘More results’ search button on mobile

After confirming it was testing the 'More results' button earlier this week, Google tweeted an official announcement about its launch today. The post Google officially rolls out ‘More results’ search...

Want to Speak at MozCon 2018? Here’s Your Chance – Pitch to Be a...

Posted by Danielle_LaundersMozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime...

How to outdo the PPC robots in shopping ads

Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. The post...

The state of HTTPS in 2018: Why should you migrate?

People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them on the horizon. So, when in 2014 Google confirmed HTTPS as a ranking signal – that...

How to Push the Pinterest Limits for PR & Social Commerce by @lisabuyer

Push Pinterest to the limits and forget the Facebook drama. Check out the power of Pinterest for PR, marketing, selling and sharing content when optimizing everything from character count...

The Bot Plan: Your Guide to Making Conversations Convert

Posted by purna_vLet’s start off with a quick “True or False?” game: “By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You...

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