Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

3 Empowering Small Business Tips for Today, 2019, and a Better Future

“American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US...

Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st

Facebook is making changes to subscription messaging permissions that will affect chatbots.Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level.Chatbots that...

Google Ads Introduces ‘Target Impression Share,’ a new Smart Bidding Strategy

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up.Using Target Impression...

Instagram Rolls Out More Ways for Businesses to Sell Products

Instagram has expanded its shopping features with the ability to tag video posts with links to products.In addition, Instagram is testing a redesign of the shopping section on business pages...

Google to Let Users Leave Comments on Search Results

Google is preparing to roll out a new feature that will allow users to leave comments on search results.This feature was revealed in an official Google help document...

Robot Building Children At Google Zurich

Here is a photo from the Google Zurich office showing 3rd grade children building robots. He wrote "3rd graders visited the Google office in Zurich...

Google Search Console Adds Event Listings to Performance Reports

Site owners can now track the performance of their event listings in Google Search Console reports.This has been made possible with new filters found under ‘Search appearance.’Users can...

SearchCap: Digital agency survey & more

Attend Our Conferences January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris × [youtube https://www.youtube.com/watch?v=tyEAcmeJ7FY&w=480&h=270] Attend SMX - Click Here Learn More About...

Google’s Internal Search Quality Docs Somewhat Mirror The Manual Actions Help Docs

Back at SMX East, Fili Wiese spoke about Google manual actions. He said while he was at Google years ago, he was tasked in writing Google's...

Bing Introduces Phone Comparisons and Product Insights in Search Results

Bing has introduced a series of new features designed to assist users with shopping searches.Some of the new features are being rolled out specifically for Black Friday, but...

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