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Sunday, July 22, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Assistant features, improving ROAS & Carter...

What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on...

What’s going on with Google brand CPC?

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain. The post...

The best tools for automating your SEO

Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a...

Carter G. Woodson Google doodle honors scholar who started Black History Month

Credited with being the Father of Black History, Dr. Woodson first created an African-American studies program in February of 1926. The post Carter G. Woodson Google doodle honors scholar who started...

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

Posted by kerryjonesIs there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.We do have our own tried-and-true formula that...

Google’s Page Speed Update does not impact indexing

In response to questions raised in the community, here's clarification about how indexing is impacted by the Google Page Speed Update. The post Google’s Page Speed Update does not impact indexing...

SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google EU rivals, Bing Ads tracking fix &...

The must-have tools for paid search success

Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that...

Want to speak at SMX London? Here’s how

SMX London takes place May 22-23, 2018, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand...

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