Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

A closer look at Bing’s box and whisker plots to analyze CPC data

Today, to build upon our working knowledge of data distributions, we’re going to be analyzing CPC data using box and whisker plots. If you missed the first installment, get caught...

Google Ads Black Friday & Cyber Monday Ad Units

Google has a new special ad unit for a limited time for the Black Friday and Cyber Monday holiday shopping season. Ginny Marvin at Search...

3 Proven Tactics to Help You Build More Awesome Links Efficiently

Links remain one of the most important Google ranking factors.Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between the number of referring domains to...

Google My Business Insights to get more recent data

Google announced its help forums that Google My Business Insights, the analytics for Google My Business users, will soon have more recent data to look at. Kara from Google said,...

How to Analyze Audience Performance with Google Analytics

Audiences play an integral role in most paid media strategies.The ability to create targeted audiences based on key indicators makes for a great way to hone in on...

New design for hotel local pack now showing in Google search

Google is rolling out a new design for how it displays hotel results in the core web search results. Instead of a basic looking local pack, Google has revamped the...

7 Compelling Reasons to Secure a Digital Marketing Certification

This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own.Digital marketing influences nearly every facet of today’s businesses – everything from sales to operations to...

Cast your vote: Let’s give ‘exact match’ real meaning with a new name

Search marketers, we want to hear from you! We all know Google’s definition of what passes for exact match is now anything but exact. How are we supposed to call a...

A Pumpkin With A Face Mask At Google Office

The air quality in California isn't that great with the wild fires taking place right now, it is just really bad on so many levels. ...

Bing Updates Expanded Text Ads With Ability to Add Even More Text

Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas.Specifically, expanded text ads have been updated with:An...

Connect with Nitro-Net

4FansLike
12FollowersFollow
3FollowersFollow
2,892FollowersFollow
32FollowersFollow
114SubscribersSubscribe

RANDOM POSTS

How to use data to power target account selection

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts...

HOT NEWS