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Tuesday, June 19, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

AdWords Keyword Planner update appears to be rolling out in the new interface

The latest version features streamlined workflows and reflects the design updates in the new AdWords experience. The post AdWords Keyword Planner update appears to be rolling out in the new interface...

Three SEO issues that your SEO report needs to include (but you probably overlook)

Good SEO reporting is tough. There’s so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable...

Making your first AMP Story: Google’s answer to Snapchat and Instagram

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend. The post Making...

SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-first index expanding, Google reviews spam &...

Latest updates to Gboard for Android include a ‘search all media’ feature

Reports indicate the latest refresh for the Google-designed keyboard comes with a new interface that allows users to search all categories. The post Latest updates to Gboard for Android include...

Google’s growth in online local reviews continues to dominate, but…

Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews. The post Google’s growth in online local reviews continues to...

Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your...

This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they...

Google Search Console blocked resources report had processing error

You may notice decreased counts of pages with blocked resources in Google Search Console. Google has fixed it, but the reports may be off for your site. The post Google Search...

How to Deal with Fake Negative Reviews on Google

Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave...

How to Deal with Fake Negative Reviews on Google

Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave...

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