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Tuesday, September 18, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next Level

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SEO for multi-language websites: How to speak your customers’ language

Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites. The post SEO for...

Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t...

The merged approach: How combining traditional and digital brings marketing success

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Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing also shares more about the platform it built to power intelligent search. The post Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources appeared first on Search...

Why Google Shopping is dominating retail search marketing

As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the...

SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile first indexing, Bing side bar ads...

Memo to Modern Marketer: Seven Tips to Successfully Tag-Teaming Your Search and Content Strategy

Let’s face it, anyone who mentions he or she is into search engine optimization at a party is bound to get yawns or polite disinterest while expounding on the subject....

Search in Pics: Google Home donut truck, alligators at the GooglePlex & celebrating St....

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

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