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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How Often Google Crawls and Indexes

In a webmaster hangout, a publisher asked how fast Google removed pages from the index if they added a noindex nofollow to it. The publisher stated they had...

5 Ways We Improved User Experience and Organic Reach on the New Moz Help...

We’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where...

Why You Need It & How to Do It Right

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own.Keyword grouping has been around since the early days of SEO.All seasoned SEO pros...

Last call! Secure your seat at SMX East now

Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All...

Google’s John Mueller Predicts Much More JavaScript in SEO in the Coming Years

Google’s John Mueller predicts technical SEOs will run into more JavaScript in the coming years than they’ve encountered in the 2+ decades of SEO so far.To that end,...

YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base...

Google Ice Cream Machine

Here is a photo of an ice cream machine at the Google Dublin office that aims to give Googlers brain freezes. The photo was taken...

Facebook Adds Ability to Create and Share 3D Photos

Facebook has introduced the ability to share 3D photos that can be viewed by anyone with the mobile app.Users can also view 3D photos in VR on the Oculus Go...

Why Google Cache lies to you and what to do about it (if anything)

I regularly browse the SEO communities on Google Webmaster Forum, Reddit and Twitter, and I see headings like “Google Cache is empty!!!” and “404 error page in Google Cache” over...

Google Local Search With People Also Search For Feature

It looks like Google also has the "people also search for" feature in the local search finder results as well. If you go to the local...

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