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Thursday, April 26, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

The 40-point SEO checklist for startups

Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help keep you on track. The...

SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords rehab ads return, Google job listing penalties...

Unwrapping the Secrets of SEO: How to Optimize Your E-Commerce Site for Sales Gains

Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s...

Google may issue manual actions over job schema on expired job listings

You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. The post Google may issue manual actions over job schema on...

SEO basics: The top 8 mistakes that rookies (and new businesses) make

SEO mistakes can be easy to make, especially when you’re just starting out – either as a new SEO, or as a fledgling business. By being keenly aware of specific pitfalls...

Google’s mobile-first index has set sail. Are you on board? 5 SEO essentials

We've been hearing about the mobile-first index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed...

Enterprise Local SEO is Different: A Checklist, a Mindset

Posted by MiriamEllis Image credit: Abraham Williams If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources? Is...

Google partners with LegitScript to certify addiction treatment center advertisers

After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July - but only from certified providers. The post Google partners with LegitScript to certify...

Here’s how to use Twitter to dominate the Google search results

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate...

Shady competitors’ tactics and how to beat them: negative marketing resources

While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in...

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