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Wednesday, November 14, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google opens developer preview of AMP URLs showing publisher domain names

A big publisher frustration with AMP has been that their own domains don’t display in the URLs when people click on AMP results from Google Search. Google has been working...

Google Opens web.dev To Measure How Modern Your Site Is

Google has launched on web.dev a beta of various web site reporting tools that show you how well you are keeping up with best practices around...

Google Launches New Tool That Grades A Site’s SEO Implementation

Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices.The new tool is currently in open beta...

With so many choices, which SEO tool is right for you?

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Google Says Just Link Naturally

Google just wants you to link naturally and not worry about linking out. If you want to link to a site because it is something...

Why Wikipedia is still visible across Google’s SERPs in 2018

Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products...

Google PageSpeed Insights Offers New Performance Metrics Analyzed by Lighthouse

Google PageSpeed Insights now uses Lighthouse as its analysis engine.This change was made in order to create consistency between Google’s web page performance analysis tools.Previously, Google’s tools used...

IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat

According to the Interactive Advertising Bureau (IAB), U.S. digital ad revenues reached $49.5 billion in the first half of 2018, an all time high. Last year revenues were $40.3 billion....

Google Local Panel Adds See Other Locations

Google has added a link in some of the local knowledge panels, including the hotel ones, that say "see other locations." So when you are...

10 Most Important PPC Trends You Need to Know in 2019

2018 was another huge year in the world of PPC marketing.We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads...

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