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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Algorithm Updates, Reviews Rich Results Update, Key Moments In Videos & New Search...

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company This week I covered the Google search ranking update fluctuations we saw all week long, no Google...

Data, discovery, consumer-first Search Engine Watch

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, which will take place...

7 Traits of an Ethical Content Writer

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Just like SEO, content marketing can be classified as white, gray, and black-hat.If you’re reading this, you likely wear...

Store visits now available for Google Ads smart bidding optimization

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding...

How to Onboard Clients with Immersion Workshops – Whiteboard Friday

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Spending quality time getting to know your client, their goals and...

Google explains why syndicators may outrank original publishers

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Last week we reported that Google has updated its algorithms to give original reporting preferred ranking in Google search. So...

How to Onboard Clients with Immersion Workshops – Whiteboard Friday

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Spending quality time getting to know your client, their goals and...

Google Employees Painting

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Here is a photo of a bunch of Googlers showing off their artistic skills by painting a...

The Importance of Ad Testing with Brad Geddes [PODCAST]

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Podcast: DownloadSubscribe: Apple Podcasts | Android | In this episode of the Search Engine Journal Show, I had the opportunity...

Breadcrumb structured data reports now available in Google Search Console

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Breadcrumb structured data reports are now available on Google Search Console, Google announced Thursday. The report can be accessed under the...

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