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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Explains Neural Matching vs RankBrain

After I wrote up the what is neural matching, I got to thinking and decided to email Google a bunch of questions, which I published at...

Five ways SEOs can utilize data with insights, automation, and personalization Search Engine Watch

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used...

How to Do PPC Keyword Research in 2019

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords.Google co-founder Sergey Brin said:“My...

Google apologizes for rel=next/prev mixup

Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but didn’t communicate that until someone on the...

More On Google March 2019 Core Update, Google Drops Rel Next & Prev &...

What a fun week in the SEO space - we had Google do some explaining or myth busting around the March 2019 core algorithm update, no...

Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However,...

Pushing the Frontiers of SEO & Content

Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success.Our discussions over the last few years...

How call tracking is becoming ‘conversational intelligence’

Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key channel for leads and sales across industries, and call tracking has...

The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform...

How Bing Uses rel=next and rel=prev

With all the controversy around Google just noticing they haven't supported the rel=next/prev and now trying to dig themselves out of a hole - folks are...

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