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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Index Issues Resolved – What Happened?

Today Google’s official Google Webmasters Twitter account tweeted that the day long indexing issue has been resolved. This is yet another in a series of technical issues. While...

SearchSpring acquired by venture equity firm Scaleworks

Scaleworks, a San Antonio-based venture finance and equity firm, has acquired internal site search provider SearchSpring. The acquisition will provide SearchSpring with resources and investment to scale its internal search...

Google Search Console Shouldn’t Be Impacted By Google’s Latest Indexing Bug

So now that the indexing bug from yesterday is fully resolved, I had to ask if we should expect any ripple effect in Google Search Console...

Boosting Local SEO with Google My Business [PODCAST]

Podcast: DownloadSubscribe: Apple Podcasts | Android | In episode 152 of Search Engine Nerds, I had the opportunity to interview Greg Gifford, a world renown Local SEO expert.Gifford...

Google’s indexing bug is back – new content not being indexed

This morning, Google fixed a bug that affected its ability to index new content. Well, right now, that bug is back.New content not being indexed. Try finding content from large news...

Google Posts SEO Mythbusting Video On GoogleBot

Yesterday Google posted the second video in the SEO Myth busting video series, this one was on GoogleBot. It wasn't really a myth busting video,...

Google Adds Ability to Order Food Directly From Search Results

Google is rolling out a new ability to Search, Maps, and Assistant that allows users to order from local restaurants.Orders are facilitated by services like DoorDash, Postmates, Delivery.com,...

Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant

Google’s unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more “transactional.” Transaction fees are part...

Improving Performance with Technical Optimization

With Google Lighthouse, you can quickly and easily assess the technical performance of any URL. Detailed tests measure load times, accessibility and web security and, at the same time, reveal...

Google Mobile Search Redesign Live: Favicons & Ad Label

For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL...

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Walmart Buys The Limited’s Former Plus-Size Line – Nitro-Net

Walmart will acquire women’s plus-size clothing retailer Eloquii in a deal reportedly worth $100 million as retailers of women’s fashion are taking steps to...

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