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Sunday, July 22, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google May Ignore Keyword Stuffing if Content Has Value by @MattGSouthern

Google’s John Mueller revealed that the search engine’s algorithms do not punish keyword stuffing too harshly. In fact, keyword stuffing may be ignored altogether if the content is found to...

Seven basic tips for blog SEO

  By now the advantages of blogging are undoubtedly well-established. Statistics show that: Businesses that blog get 67 % more leads than businesses that do not Marketers that prioritize blogging are 13x more...

The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today

Posted by sergeystefogloIf your work involves SEO at some level, you’ve most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly,...

Google My Business Provides Insights About Customer Opinions by @MattGSouthern

Google My Business is now providing insights to business owners about what their business is known for, according to customers. A new addition to the Google My Business insights section...

Video and search: YouTube, Google, the alternatives and the future

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Currently,...

How to Diagnose Your SEO Client’s Search Maturity

Posted by HeatherPhysiocOne of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they...

The ultimate guide to meta tags: why they matter and how to optimize them...

Whether you work in an agency or in-house, SEO success has a lot to do with influencing other functions, for example, web development, site merchandising, content marketing, PR, etc. As...

How to Rock MozCon 2018 Like the Marketing Superhero You Are

Posted by FeliciaCrawfordMozCon is just around the corner, meaning it’s time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle! For those of...

Rise in voice search for local businesses brings new opportunities and challenges

2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent...

The Goal-Based Approach to Domain Selection – Whiteboard Friday

Posted by KameronJenkinsChoosing a domain is a big deal, and there's a lot that goes into it. Even with everything that goes into determining your URL, there are two essential...

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