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Wednesday, September 26, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

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Visualizing Time: A Project Management How-To Using Google Sheets

Posted by R0bin_L0rdThe short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve...

What Google’s E-A-T score means for ecommerce

Google updated their search quality rating guidelines in July. These rating guidelines, which you can view here, are used by humans to rate the quality of web pages as search...

Google: White Space Pushing Content Down Is Not An SEO Issue

Google's John Mueller said on a webmaster hangout this morning that white space pushing content down for design and layout purposes is not an issue for SEO or ranking in...

SEO "Dinosaur" Tactics That You Should Retire – Whiteboard Friday

Posted by randfishIt's tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In...

Google's John Mueller: I'm Not A Fan Of The Anonymous Queries Reporting Change

We covered the change to the Google Search Console performance and search analytics reports several times here, where Google dropped the anonymous queries figure from the sum of the overall...

Marking 10 years of DuckDuckGo: From Search Engine to Privacy Company

We’ve covered DuckDuckGo many times here at Search Engine Watch (check out Rebecca Sentence’s great primer here). This month sees the privacy-first search engine turn 10 – an impressive age...

Google Datasets Search – Searching Large Dataset Databases

Yesterday, as everyone is reporting, Google launched Google Dataset Search. A way to search datasets from environmental and social sciences, government, and ProPublica-style news organizations. The cool thing...

Google Search Ranking Update Brewing? Early Signs Of Algorithm Shifts.

I am seeing super early signs of a Google search algorithm update brewing right now. There is some early limited chatter as of early this morning in the forums and...

Google: You Can Place Your Company Reviews From 3rd Parties On Your Web Site

Google's John Mueller said he doesn't see an SEO problem with taking reviews left about your company on Google Maps, Yelp and other third party web sites and copying some...

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