Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

5 SEO Factors to Monitor in 2019

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. The page...

The SEO Elevator Pitch – Whiteboard Friday

What is it you do again? It's a question every SEO has had to answer at some point, whether to your...

Googlers Flying A Drone Indoors

Here is a video posted on Instagram of a Googler flying a drone indoors around the cubicles at the Google Dublin office. It appears that no...

Don’t Wait For Us To Change; Implement Based On Current Conditions

Google's John Mueller was asked on Twitter about Google's plans to upgrading their crawling to better support GoogleBot as Chrome 41. Basically giving GoogleBot the...

Google Says The Trailing Slash Is An Implied Canonical

Google's John Mueller said on Twitter some time ago that the trailing slash after the domain name is an implied canonical. He said "The trailing slash...

What Is a Local Link & How Local Business Can Get More Links

Inbound links play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar business.But how do you find links for these types of businesses?This...

Year in Review: Top 10 expert PPC columns of 2018

Attend Our Conferences January 30-31, 2019: SMX WestApril 2-3, 2019: SMX MunichMay 21-22, 2019: SMX LondonJune 3-5, 2019: SMX AdvancedJune 12-13, 2019: SMX Paris × [youtube https://www.youtube.com/watch?v=tyEAcmeJ7FY&w=480&h=270]...

Google Doesn’t Skip Indexing Content That Is Over-Saturated On The Web

Someone asked Google's John Mueller if Google might skip crawling and indexing content that Google knows they have enough content around. So if you have...

Facebook is expanding into Search Ads. What will this mean?

Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry? Facebook is always eager to try...

9 Types of Content That Will Help Your Local SEO

Ranking for local SEO used to be pretty straightforward. You’d add your NAP to the footer, build a few directory links, and voila! You were on your way...

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