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Wednesday, February 21, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Maps for iOS catches up with Android version, adds driving directions, transit info...

A year after bringing real-time information within Google Maps for Android, Google has now released it for iOS devices. The post Google Maps for iOS catches up with Android version, adds...

Tracking the ROI of organic search for B2B

Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone. The post Tracking the ROI...

Pinterest Lens one year on: Where is Pinterest’s visual search tool now?

It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest...

Making website speed and performance part of your SEO routine

Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm...

Everything you need to know about the Google Chrome ad blocker

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience....

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Posted by Jackie.FrancisIn SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what...

A link-building case study: Using brand mentions and competitive linking tactics

Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. The post A link-building case study: Using brand mentions and competitive...

Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes

On day six of its Winter Olympics series, the doodle team designed a pair of figure-skating grebes that make heart-shaped patterns across a frozen pond. The post Winter Olympics Google...

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year. The post Google announces AMP for Email – delivering Accelerated Mobile Pages...

SMX West is coming! Here’s everything you need to know

Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals...

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