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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Robot Building Children At Google Zurich

Here is a photo from the Google Zurich office showing 3rd grade children building robots. He wrote "3rd graders visited the Google office in Zurich...

Google Search Console Adds Event Listings to Performance Reports

Site owners can now track the performance of their event listings in Google Search Console reports.This has been made possible with new filters found under ‘Search appearance.’Users can...

SearchCap: Digital agency survey & more

Attend Our Conferences January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris × [youtube https://www.youtube.com/watch?v=tyEAcmeJ7FY&w=480&h=270] Attend SMX - Click Here Learn More About...

Google’s Internal Search Quality Docs Somewhat Mirror The Manual Actions Help Docs

Back at SMX East, Fili Wiese spoke about Google manual actions. He said while he was at Google years ago, he was tasked in writing Google's...

Bing Introduces Phone Comparisons and Product Insights in Search Results

Bing has introduced a series of new features designed to assist users with shopping searches.Some of the new features are being rolled out specifically for Black Friday, but...

Google releases Target Impression Share, its latest Smart Bidding strategy

If you’re looking to maximize reach for your paid search campaigns, Google Ads has just released a new Smart Bidding strategy called target impression share. What is it? Target impression share...

Google Says Trust Associations & Memberships Are Not Used As Direct Ranking Factors

Since I posted about the the story the other day that Google does not use the BBB, Better Business Bureaus score or reviews as well as...

Recovering SEO traffic and rankings after a website redesign

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design...

Google Says Quality Raters Guidelines Are Not One-To-One With Their Ranking Algorithm

I feel like Google has to spend more time telling SEOs to stop obsessing about specific details then helping with technical SEO issues and I called...

Pinterest on visual search: key takeaways

We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement...

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