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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How to use good ol’ PPC to support fun and creative branded content

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to...

GDPR: ensuring your website is secure

In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits. With GDPR...

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case...

Posted by WallStreetOasis.comMy name is Patrick Curtis, and I'm the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006 with over...

Facebook Publishes Internal Enforcement Guidelines & Announces Appeals Process by @martinibuster

Facebook publicly released the guidelines used by their moderators to enforce community standards. Announced ability to appeal content that was removed.The post Facebook Publishes Internal Enforcement Guidelines & Announces Appeals...

So many paid search campaigns, so little time. Here’s how to stay ahead of...

Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. The...

How to select the best caching solution for WordPress

There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent of consumers expect a web page...

The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!

Posted by ErinMcCaulI have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already...

Memo to the Modern Marketer: The End of Net Neutrality and Why You Should...

One benefits of driving in the slow lane is you get to enjoy the scenery in a lot more detail. Anyone in the driver’s seat on the web has no...

Sharpen your digital marketing skills with an SMX Advanced workshop

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard....

Why do we overcomplicate link building?

Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it. The post Why do...

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