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Wednesday, February 21, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How Long Should Your Meta Description Be? (2018 Edition)

Posted by Dr-Pete Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities,...

Searchmetrics Fall Summit 2017 – Recap

Once again, Berlin’s Kulturbrauerei (Cultural Brewery) was host to the Searchmetrics Summit, returning for the second time this year after February’s conference. The main event day saw a range of...

Which tools should I buy to advance my SEO strategy?

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have...

The enterprise business of SEO: Communicating to the C-suite

Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search. The post The enterprise business of...

Use as Directed: A Content Marketing Plan for Robust Business Performance

Posted by Alex-TThe chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use...

Postcards From China: Baidu’s Plan to Conquer Asia with Smart Speakers

The Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is the first device that comes directly from Baidu – and the artificial...

How to improve your AdWords conversion rate 

Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge their success? Your conversion rate in AdWords is your success rate at persuading consumers...

6 ways ad agencies can thrive in an AI-first world

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares...

Followerwonk Is Moving On to a New, Loving Home

Posted by adamfWe have exciting news to share with you about our Twitter analytics tool, Followerwonk! For a while now we’ve been looking for a new home for the tool....

Googlebot can read JavaScript – how should SEOs react?

Traditionally, search engines have only read and rendered the HTML code of a website. This meant that optimizing the HTML code was what SEOs had to focus on. What does...

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