Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google’s Mobile-First Indexing Now Used For Over Half Of Google’s Search Results

Just about two years after Google announced their mobile-first indexing initiative, to crawl the web as a mobile device first versus crawling the web as a...

What Is Edge SEO & Why You Should Adopt It

A lot of exciting things are going on in SEO at the moment.We’re starting to see another paradigm shift in SEO, the last major one being the changeover...

Case study: Recovering from Google’s medic update

On Aug. 1, Google released an algorithmic update (aka “the Medic update”) and since then many websites, especially those in the health niche, are trying to find a way to...

Most SEOs Don’t Offer Guaranteed Success

You hire an SEO to typically improve how much qualified traffic your web site gets. With the aim of driving more conversions and revenue for your...

11 Best Practices to Boost Landing Page Conversions with Video

When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb.Your landing page videos may fail for several reasons.Typically, this...

Google Launches First-Ever Game Based on Google Search Trends

How much do you know about this year’s top search trends?Test your knowledge of Google Search in 2018 by taking the new ‘Game of the Year’ quiz.Every year Google releases...

Googlebot Caffeine Fan Art From Alexis Sanders

Alexis Sanders, an SEO at Merkle has another talent outside of SEO, she can do some art. She put together what she is calling Googlebot...

Instagram Adds New Ways to Engage With Followers

Instagram has rolled out a series of new features designed to form stronger connections with followers.These new features can be used with Instagram’s fastest-growing channels–stories and live videos.Countdowns in StoriesUsers...

Google Red Bridge Doodle For Paul Klee 139th Birthday

Today on Google's home page is a special logo for the 139th birthday of Paul Klee. Paul Klee is a Swiss German artist who was known...

Twitter Rolls Out ‘Show Latest Tweets’ Button

Twitter now offers a way for users to quickly toggle between latest tweets and top tweets.An update rolling out today on iOS adds a button to the top right-hand corner...

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