Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Fixed Over 50 Bugs In Search Console Over Past Month

Google announced on Twitter that they fixed over 50 bugs in Google Search Console over the past month or so. Google then describes that is...

How to get links to your site: Create content that people want to link...

NEW YORK – A panel of experts at SMX East on Thursday talked about ways to create content that attracts links, which is one of the most important SEO ranking factors....

Google Says Safer To Use Absolute URLs With Canonical Tags

Google's John Mueller said on Twitter that when it comes to implementing canonical tags on your site, it is recommended to use absolute URLs instead of...

Google Ads announces new click-to-message ad features and store visits updates

NEW YORK – Google is adding functionality to click-to-message ads and rolling out attribution and bidding capabilities for retail advertisers tracking store visits generated from online efforts. The features were among...

Click or Treat: 3+2 Content Strategies Guaranteed to Scare Users Away

Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up...

Bing Says They Will Invest In Bing Webmaster Tools

Frederic Dubut from Bing said on stage yesterday at SMX East that they are investing "quiet a bit" into Bing Webmaster Tools in the future. ...

Google Lens feature now within Google Image Search results

Google announced it is now rolling out the Google Lens button within Google Image search results. Google Lens, which was introduced in May 2017, is a visual search tool to...

Yext creating local knowledge graph, adds Snapchat to data network

Yesterday at its customer conference, Yext introduced a redesign of its platform that seeks to better position its customers’ data for “conversational” interactions via voice and chatbots. It also announced...

Bing resolves backlog with its Webmaster Tools URL submission tool

NEW YORK — At SMX East Wednesday morning, Bing’s Christi Olson and Frederic Dubut explained that when they shut down the public URL submission tool globally in mid-September, it resulted...

These 5 Online Tools Will Boost Your Marketing & SEO Productivity

Today’s marketing landscape is littered with choices when it comes to productivity tools.New tools are being developed every day with a view to streamlining SEO productivity, providing insights...

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