78.5 F
New York
Sunday, May 20, 2018

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Notes are coming to AdWords, plus Recommendations & an Account Performance Score

Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI. The post Notes are coming to AdWords, plus Recommendations...

Google Images update: Captions added to images, pulled from the page title tag

To add more context to image results, Google will now display a caption with images in mobile Images search results. The post Google Images update: Captions added to images, pulled from...

8 Common Website Mistakes Revealed Via Content Audits

Posted by AlliBerry3One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO...

SearchCap: Google algorithm update, AdWords custom columns & new mobile search design

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, AdWords custom columns & new...

Memo to the Modern Marketer: How I Saved 15 Hours a Week Writing Great...

Any business owner or marketing director knows how difficult it is to get found online. Often marketing teams can become buried under the weight of planning, creating, and optimizing content...

Getting results from your website means asking the right questions

Contributor Dianna Huff explains blending website data, smart online and proven offline marketing tricks-of-the-trade will generate new leads and sales inquiries for small businesses. The post Getting results from your website...

Sir William Henry Perkin Google doodle recognizes British scientist behind 1st synthetic dye

Perkin accidentally discovered mauveine, the first synthetic dye, while cleaning out a beaker after an unsuccessful science experiment. The post Sir William Henry Perkin Google doodle recognizes British scientist behind 1st...

The Moz Year in Review 2017

Posted by SarahBirdYay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels...

Search in Pics: Craig Newmark at Google, Snow at NYC office & Women @...

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

Google tests showing answers under ‘people also ask’ feature

Google shows answers to the questions you didn't even think you were asking with this new Google search results test. The post Google tests showing answers under ‘people also ask’ feature...

Connect with Nitro-Net

0FansLike
12FollowersFollow
3FollowersFollow
2,800FollowersFollow
32FollowersFollow
103SubscribersSubscribe

RANDOM POSTS

Advertisers on Facebook Have Some New Ways to Conduct A/B Tests

Facebook rolled out more options Monday for advertisers looking to engage in split testing, or A/B testing. The social network introduced creative split...

HOT NEWS