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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Showing Fewer Videos In The Search Results

According to STAT Search Analytics and RankRanger, Google is showing significantly fewer video boxes or carousels in the search results then it did just a week...

State of the Google Shopping auction heading into the 2018 holiday season

Google Shopping has long been a key driver of U.S retailer online sales, and in Q3 2018 accounted for 87 percent of all Google non-brand paid search clicks for Merkle...

Google Does Not Index Redirects

This is probably obvious to most of you but Google's John Mueller said on Twitter that Google does not index redirects. Meaning, if you redirect...

9 Futurist Content Marketing Insights You Must Know Now

The creative content marketing secret may be in the palm of your hand, or an extension of it.The smartphone has evolved from a personal necessity to a revolutionary...

User comments in Google search restricted to live sports games

Numerous web sites reported over the weekend that Google Search added a new feature to allow users to add their comments to the search results. This feature is limited to...

Mid-November Google Search Algorithm Update Reversal Or Tweaks

Friday we reported about a possible Google update, which is unconfirmed, but where a nice amount of the search community noticed some ranking changes and traffic...

How to optimize your local business for voice search

Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command,...

What Causes Google Rankings to Be Highly Volatile?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see...

A closer look at Bing’s box and whisker plots to analyze CPC data

Today, to build upon our working knowledge of data distributions, we’re going to be analyzing CPC data using box and whisker plots. If you missed the first installment, get caught...

Google Ads Black Friday & Cyber Monday Ad Units

Google has a new special ad unit for a limited time for the Black Friday and Cyber Monday holiday shopping season. Ginny Marvin at Search...

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